Partnership Seeks to Empower Diversity and
Athleticism on and off the Court
LOS ANGELES, May 17, 2024 /PRNewswire/ -- Urban Decay, the
high-performance color cosmetics company, and the Los Angeles
Sparks announced their continued partnership by renewing a
sponsorship deal for a second consecutive season.
Urban Decay has reaffirmed its commitment to supporting women's
sports and empowerment by extending its role as the official makeup
sponsor of the Sparks. The partnership celebrates the intersection
of beauty, athleticism, and inclusivity, reflecting Urban Decay's
core values. A tremendously successful collaboration during the
2023-2024 season, saw Urban Decay's work with the Sparks reach more
than 28 million impressions across social and press outlets, with
the partnership mentioned over 1,000 times in the media. Supporters
should expect to see Urban Decay hosting Pride Night, Fan
Appreciation Night, Sparks Player for a Day, and more this season
at Crypto.com Arena.
Urban Decay and the Sparks will also introduce their "Where
Beauty Meets Game" campaign, which includes taking over the
arrivals tunnel to create an entrance where players can show off
their personal style. The campaign and the tunnel art highlight the
melding between beauty and sport, where physical prowess and a
competitive spirit meet style and glamour, embodied by every Sparks
player.
As part of the sponsorship agreement, Urban Decay will continue
to provide its high-performance makeup products to Sparks players,
enhancing their on-court athleticism while promoting individual
expression and confidence. From pre-game rituals to post-game
celebrations, Urban Decay's products will allow the athletes to
showcase their unique styles both on and off the court.
"The WNBA is experiencing a pivotal time in American culture,
where women's sports are increasingly valued, celebrated, and
empowered," said Arnaud Kerviche, VP
of Marketing at Urban Decay. "The sponsorship is part of our
brand's overarching program, 'Moments That Move Us,' Urban Decay's
long-term commitment to dedicating resources and providing a
platform for community programming that inspires change and fosters
connection. The pillars of the initiative span sports, music, art,
and of course, makeup. Urban Decay is honored to be a part of this
movement and celebrate such talented, inspiring female athletes,
and the WNBA, a like-minded organization we wholeheartedly believe
in."
"We are delighted to extend our partnership with Urban Decay for
another season," said Sparks President Christine Monjer. "Their commitment to
championing women aligns perfectly with our mission as a team. With
Urban Decay's support, we aim to elevate the WNBA experience for
our fans while inspiring the next generation of athletes and makeup
enthusiasts."
The ongoing partnership between Urban Decay and the Los Angeles
Sparks symbolizes the ongoing synergy between sports and beauty,
highlighting the importance of diversity, inclusivity, and
self-expression.
For more information on Urban Decay, please visit
www.urbandecay.com
ABOUT URBAN DECAY COSMETICS
Urban Decay appeals to
those who relish their individuality and embrace what makes them
different. We have challenged the industry's definition of beauty
since 1996 when we disrupted the sea of pink dominating makeup
counters everywhere. Badass, cruelty-free, high-performance makeup.
Reinvention over perfection. Inspiration without replication.
Kindness over cruelty. Unsubscribe from beauty telling you to be
pretty. Be whatever you want to be. For more information on Urban
Decay, please visit www.urbandecay.com
ABOUT THE LOS ANGELES
SPARKS
Founded in 1996, the Los Angeles Sparks are one of
three original franchises in the Women's National Basketball
Association (WNBA). The Sparks have won three WNBA Championships
(2001, 2002, 2016), and have qualified for the playoffs in 20 of
their 27 seasons. The Los Angeles Sparks are dedicated to ensuring
each home game at Crypto.com Arena has a
championship-level entertainment experience while showcasing the
best female athletes from around the world on the
court.
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SOURCE Urban Decay