Revolutionizing Cyclist Performance: WHOOP Partners With ASSOS of Switzerland to Introduce New Cutting-Edge Cycling Shorts
May 16 2024 - 2:33PM
Business Wire
In a groundbreaking collaboration, WHOOP and ASSOS of
Switzerland combine their expertise to redefine the cyclist
experience with a new pair of cycling shorts
Following nearly two years of meticulous product development and
rigorous testing, ASSOS and WHOOP are thrilled to announce their
new partnership and unveil a new garment that was thoroughly tested
to seamlessly integrate cutting-edge technology with the finest
craftsmanship in cycling apparel, the Mille GT WHOOP Bib Shorts C2
and UMA GT WHOOP Bib Shorts C2. This collaboration marks a
significant stride in the evolution of cycling gear, merging the
realms of data-driven performance with a premium design that is
proven to be the most comfortable and accurate for optimal data
collection from cyclists.
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WHOOP partners with ASSOS of Switzerland
to introduce new cutting-edge cycling shorts (Photo: Business
Wire)
At the heart of this partnership lies a shared commitment to
elevate people's performance. ASSOS, renowned for crafting the
world's premier cycling apparel, pairs its expertise with the
revolutionary technology from WHOOP, which offers unparalleled
insights into the intricate relationship between human physiology
and performance. Together, with the culmination of the new cycling
apparel, the two brands are continuing to empower cyclists to reach
their full potential on and off the saddle.
The partnership and accompanying apparel also further solidifies
the commitment from WHOOP to support the cycling community, one of
the most popular activities logged by WHOOP members, with
optimizing their performance.
The first-of-its-kind cycling garments will solve the key
problems often noted by cyclists by providing enhanced flexibility,
comfort and the same accurate data collection as the device on
their wrist. The new Mille GT WHOOP Bib Shorts C2 and UMA GT WHOOP
Bib Shorts C2 boast lightweight materials like RX EVO lightweight
insulation and three-layer perforated foam that add to overall
breathability and eliminate excess weight. In addition, the overall
fit is also tested and proven to provide comfort for long rides in
cool-weather conditions. The bib’s X-Frame straps limit sag and
stabilize the insert and main body panel, while Thermo-formed
shaping reduces ridges and irritation. ZeroPressure Waist
construction adds to overall comfort as well.
The development process
“We embarked on this journey with the ambition to integrate
smart technology into cycling apparel with the target to support
passionate cyclists in improving their performances,” remarks Peter
Hammerschmidt, ASSOS Director of Product Management. “Partnering
with WHOOP was our dream scenario, allowing us to seamlessly
integrate their device into our endurance bib shorts model,
delivering excellent data capturing and ultimate comfort from short
to long distance bike rides.”
The development and testing process took place at the WHOOP Labs
in Boston, and involved extensive testing and refinement. There
were five pocket locations across the body that were tested in
order to choose the optimal location for data and comfort on
cyclists, and ensure that the new cycling bib was as accurate as a
WHOOP on a rider’s wrist. The final location—a left mid-center
glute pocket—emerged as the optimal choice.
Every detail matters in pursuit of peak performance—including
the correct size choice—with the garments extensively tested for
fit, accuracy, and comfort. One key advantage of these cycling
shorts is their ability to remain securely in place, ensuring
consistent and reliable data capture—even in the most demanding
conditions.
“We are thrilled to work with ASSOS as they are the pinnacle
cycling brand, creating highly technical products for true
cyclists,” said Joel Lessard, SVP of Apparel and Accessories at
WHOOP. “At WHOOP, we are obsessive about our member’s experience
and constantly looking for solutions that enable them to collect
their health and fitness data 24/7. Cycling is a core activity for
our members and an activity WHOOP is investing in. This partnership
with ASSOS provides the most innovative solution for cyclists
looking to track their health and fitness data throughout their
time in the saddle whether on the road or trail.”
The new products will be available for $190 USD and can be
purchased on www.shop.whoop.com and ASSOS.com, in ASSOS stores
across London, Lugano, and Frankfurt.
ASSOS is offering customers $20 off an annual WHOOP membership,
or you can join WHOOP through a one-month free trial. To learn more
about WHOOP please visit www.whoop.com.
ABOUT WHOOP
WHOOP, the human performance company, offers a wearable health
and fitness coach to help people achieve their goals. The WHOOP
membership provides best-in-class wearable technology, actionable
feedback, and recommendations across recovery, sleep, training, and
health. WHOOP serves professional athletes, Fortune 500 CEOs,
executives, fitness enthusiasts, military personnel, frontline
workers, and anyone looking to improve their performance. Studies
show WHOOP can positively change behavior, increase sleep, and
improve physiological biomarkers. Founded in 2012, WHOOP is based
in Boston and has raised more than $400 million in venture capital.
The latest round of financing made WHOOP the world's most valuable
standalone wearables company. Visit WHOOP.com for more information
and connect with WHOOP on Instagram, Twitter, Facebook, LinkedIn,
and YouTube.
About ASSOS of Switzerland
ASSOS’ passion for cycling was born 48 years ago in the heart of
Switzerland, standing out with a unique focus on high-end
technologies and maniacal attention to detail. To this day, after
400 Olympic and World Championship medals and 25 patents, ASSOS’
protocol has remained steadfast: “to destroy, reset, and improve.”
Whether it’s developing its own textiles, exclusive fabrics within
150km from its headquarters, stress-testing prototypes with
WorldTour athletes, or refining a product over the course of
several years, the merging of total comfort and technical
performance is the hallmark of every ASSOS product.
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Taylor Georgeson Jack Taylor PR whoop@jacktaylorpr.com