Katrina Orlando, Incenter Marketing’s VP of Sales Engagement Named Among 2024 PROGRESS in Lending Trailblazers Award Winners
May 16 2024 - 12:51PM
Business Wire
Katrina Orlando, Vice President of Sales Engagement, Incenter
Marketing, has been honored as a 2024 PROGRESS in Lending
Association Trailblazers Award recipient. This award celebrates
innovative leaders in sales, marketing, and public relations within
the financial services industry.
PROGRESS in Lending specifically recognized Ms. Orlando for her
“exceptional ability to leverage digital media to foster
engagement, brand identity, and professional development, making a
lasting impact on the company [Incenter Marketing] and its
community.”
Ms. Orlando joined Incenter Marketing in 2023 and promptly
launched its new Sales Engagement practice to help sales teams
transition from older, more traditional techniques to proven
digital solutions such as video—whether to promote events or to
build stronger social media networks through more impactful
person-to-person engagement. The practice not only supports
external clients; it also supports community-building among
Incenter Lender Services and its family of companies, including
Incenter Marketing.
Among Ms. Orlando’s accomplishments, detailed in her award
write-up:
- Playing a key role in the launch of Ascend Xperience, a
consultancy specializing in enhancing leadership and management
skills through personalized coaching and master classes. Her social
media and video skills expanded its reach and secured keynote
opportunities for President Craig Davis, positioning Ascend
Xperience as a leader in professional development.
- Launching 'Brunograms,' a weekly series of video interviews
featuring Bruno Pasceri, President of Incenter Lender Services.
These candid personal anecdotes foster a strong sense of unity
among employees and serve to reinforce Incenter’s core values.
Incenter Marketing President Vashti Brotherhood noted,
"Katrina’s approach to sales engagement has not only yielded
tangible results but opened a new world of possibilities for our
clients. Her innovative mindset is helping companies bridge the gap
between sales and marketing in uniquely memorable ways.”
About Incenter Marketing Incenter Marketing, an integrated
branding, marketing and public relations firm, helps organizations
build brands that are better able to transcend market fluctuations
because they are true to themselves in all market conditions. More
information about Incenter Marketing—which focuses on banking,
housing finance, capital markets, fintech, B2B and professional
service firms—is available at incentermarketing.com.
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Dawn Ringel Dawn.ringel@incenterls.com;
617-285-0652