Newsweek’s Hit Series "Unconventional" Launches Second Season
May 16 2024 - 9:10AM
Newsweek, the global digital news organization, proudly announces
the highly anticipated return of its hit series Unconventional for
a second season. After a successful inaugural season that captured
the minds of millions across the globe, Unconventional brings new
episodes to shine a light on those committed to adventure and
service to their country.
Season 2 marks the return of host
Naveed Jamali - author, Navy veteran, former double agent, and
current Newsweek Editor-at-Large granting viewers a look at
never-before-seen locations. Jamali travels to the ends of the
earth by air, land, and sea in extreme temperatures to bring
exciting and new experiences. The season premiere starts in Alaska,
with Jamali flying in the mountains of Anchorage. The episode
highlights the bravery and desire for adventure of the women and
men of the Alaska National Guard, with the breathtaking majesty and
beauty of the state on full display. Jamali’s military and
intelligence background, which gave him exclusive access to film
and fly in the ultra-secret B-2 Stealth Bomber, continues for the
2024 season including never-seen-before access to a Minuteman III
Nuclear Missile and support facility.
“Through our series, we aim to
humanize and demystify the newest generation of women and men who
serve our nation,” Jamali said. “Season 2 picks up where the last
season left off by introducing new locations and service women and
men to help enlighten viewers of their day-to-day activities as
they access amazing and rarely seen locations.”
Unconventional has quickly cemented
itself as a standout series, amassing a staggering 3.6 million
views, as well as a robust base of over 251,000 highly active and
engaged subscribers with just five episodes and a dozen related
videos. The Unconventional YouTube channel boasts an impressive
125,000 hours of watch time, underscoring the deep connection and
content retention of its audience. In April, the series was
recognized by the International Academy of Digital Arts &
Sciences as Webby honoree for best-branded entertainment video
series.
“Given the success of Unconventional
in its debut season, renewing it for a second season was an easy
decision. The series not only captivated millions with its
innovative storytelling following our service women and men, but
also educating civilians who may never have these experiences,”
said Dayan Candappa, Chief Strategy Officer at Newsweek. “Renewing
Unconventional allows us to continue delivering high-quality
content that resonates with our readers and viewers.”
About Naveed Jamali:
Naveed Jamali is a Navy intelligence veteran, author (“How to
Catch a Russian Spy” Scribner/Disney), and former double agent who
served as an intelligence operative for the United States in a
successful counterintelligence operation against the GRU (Russian
military intelligence). The series' name is a nod to Jamali’s
non-traditional intelligence and military experience, and he is
committed to highlighting the honor, courage, and commitment of the
newest generation of service members.
About Newsweek:
Newsweek is the modern global digital news organization built
around the iconic 92-year-old American magazine. Newsweek reaches
100 million people monthly with its thought-provoking news,
opinion, images, graphics, and video delivered across a dozen print
and digital platforms. Headquartered in New York City, Newsweek
also publishes international editions in EMEA and Asia.
Contact:
Ben BillingsleyBroadsheet Communications for
Newsweekben@broadsheetcomms.com(917) 826-1103