eLocal Announces Acquisition of Bunker Hill Labs, Strengthening Lead Generation Solutions for Key Verticals
May 16 2024 - 8:05AM
Business Wire
eLocal, a leading provider of performance-driven marketing
solutions for local businesses, today announced the acquisition of
Bunker Hill Labs, a high-growth marketing and sales organization
specializing in multi-vertical lead generation technology. This
strategic acquisition strengthens eLocal's position as a
comprehensive marketing partner for businesses across the United
States.
"We are thrilled to welcome the talented Bunker Hill Labs team
to eLocal," said Jeff Paradise, CEO of eLocal. "Bunker Hill Labs
has achieved remarkable success in a short period, building a
reputation for expertise in driving high-quality leads. Their
team's deep understanding of our biggest markets and innovative
lead generation approach perfectly complements our existing
offerings."
“We couldn't be happier with the strategic fit we have with
eLocal. This acquisition represents an incredible opportunity for
us to leverage our combined strengths, drive innovation, and
deliver even greater value to the combined customer base,” said Ray
Burt, Co-Founder of Bunker Hill Labs. The acquisition of Bunker
Hill Labs expands eLocal's suite of marketing solutions, enabling
them to offer clients a more comprehensive range of services,
including:
Expanding Owned and Operated Media: eLocal will leverage
Bunker Hill Labs' expertise to develop and manage a robust
portfolio of owned and operated media tailored explicitly to the
Legal and Home Services industries. This strategic investment will
allow eLocal to attract a wider audience of potential customers and
advertisers.
Form Lead Generation Powerhouse: The combined forces of
eLocal and Bunker Hill Labs create a powerhouse for lead
generation. This acquisition expands on eLocal's industry-leading
call-based lead product, which has a long history of success. By
strategically placing high-converting forms across owned and
operated media, paid advertising placements, and partner networks,
eLocal can capture a significant volume of qualified leads for Home
Services, Legal, and other business verticals. This ensures a
steady stream of potential customers actively seeking specific
services, dramatically increasing the efficiency and return on
investment for marketing campaigns.
Deep Roster of Advertisers: Bunker Hill Labs brings a
portfolio of established clients with whom eLocal can now develop
even deeper partnerships, leveraging our combined capabilities to
deliver even greater value.
With the combined expertise of both teams, eLocal is
well-positioned to deliver even greater value to its clients and
help them achieve their growth objectives.
About eLocal
eLocal, a Brookfield company, is a national leader in
pay-for-performance digital advertising for home services, legal,
medical, insurance, automotive, and more. The company offers a
comprehensive suite of services designed to help businesses attract
new customers, generate leads, and increase sales. eLocal's team of
experienced marketing professionals works closely with clients to
develop and execute customized marketing campaigns that deliver
measurable results. For more information, please visit
https://www.elocal.com/.
About Bunker Hill Labs
Bunker Hill Labs was a high-growth sales as a service platform,
fusing advanced software and techniques to empower B2C businesses
in the Legal industry. Their platform combined digital media,
marketing technology, and AI/ML tools to shape inventive marketing
solutions that propelled customer engagement, conversions, and
growth for lead buyers. [Bunker Hill Labs is no longer operational
following the acquisition by eLocal.]
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eLocal marketing@elocal.com