BELLEVUE, Wash., May 15, 2024
/CNW/ -- DiGGrowth, a leading marketing analytics platform, is
thrilled to announce that it has achieved SOC 2 Type II compliance
and has also launched a predictive lead and account scoring
functionality.
DiGGrowth continues to lead the way with its SOC 2 Type II
compliance, offering businesses peace of mind as they harness the
power of advanced marketing analytics. In addition, the predictive
lead and account scoring functionality revolutionizes how
businesses track their lead and account journey by transforming a
once-static process into a dynamic, predictive, and highly
effective tool.
Expressing his views on the new functionality, Taran Nandha, Founder and CEO at DiGGrowth,
said, "I'm happy and proud that we have developed this AI-powered
lead and account scoring functionality. DiGGrowth now provides the
efficiency and predictive precision businesses need by forecasting
which leads and accounts are most likely to convert, allowing
businesses to prioritize their efforts effectively."
"In today's competitive market, achieving both growth and
efficiency is not just an ambition—it's a necessity. While
superficial cost cuts in marketing and sales might seem to boost
efficiency, true success comes when you have the right data to make
informed decisions. DiGGrowth's new predictive lead and account
scoring functionality uses AI to tailor scoring criteria for leads
and accounts based on their unique characteristics. This innovation
is central to our strategy of incorporating advanced AI into
DiGGrowth, allowing businesses to optimize marketing efforts and
enhance ROI without sacrificing growth," said Arpit Srivastava, Product Head & Co-Founder
at DiGGrowth.
About DiGGrowth
Born out of Growth Natives and based on real customer pain
points, DiGGrowth is an AI-driven, no-code marketing analytics
platform. It gives CMOs, performance marketers, and the entire
marketing team the superpower to solve marketing analytics and
attribution, campaign tracking, and data integration challenges.
The platform, with its analytics and attribution, also empowers
marketers to dive deep into metrics that make revenue forecasting
easier and help drive sales and revenue.
About Growth Natives
Founded in 2019, Growth Natives is a modern customer engagement
agency that combines state-of-the-art technology and creative
expertise to help customers adapt to shifts in consumer behavior,
technology, and business.
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SOURCE DiGGrowth