Rivers Agency Receives Multiple Honors at 30th Annual Communicator Awards
May 15 2024 - 10:00AM
Rivers Agency, a multitalented advertising agency and Certified
Women’s Business Enterprise, received two honors at the 30th annual
Communicator Awards. Among over 3,000 entries, Rivers took home
awards in the Brand Redesign and Business-to-Consumer Campaign
categories.
The Rivers team received a Communicator Award of Excellence in
Brand Redesign for the University Place brand guide. A mixed-use
community hub in Chapel Hill, University Place called on Rivers to
create a vibrant and bold brand, exemplifying the modern and urban
vision of developer Ram Realty Group.
The brand guide details UP’s new logo, typography, brand
palette, photography and more. Additionally, the brand guide
includes examples of brand application on lamp post banners, a wall
billboard and site signage.
“Our designers, strategists and copywriters worked together to
dream up a brand that really reflects what University Place is all
about,” said Sarah Owens, Executive Creative Director of Rivers
Agency. “UP is a community on the rise, and I think the elements of
the brand guide lift up the development with bold patterns,
colorful wayfinding signage and illustrations that tell a
story.”
Rivers won a Communicator Award of Distinction in the
Business-to-Consumer Campaign category for First Bank’s Better
Together campaign. Since 1998, Rivers has served as the official
Agency of Record for First Bank, supporting every aspect of the
bank’s omni-channel B2C and B2B marketing.
For the Better Together campaign, Rivers designers selected
classic imagery of items that go better together; milk and cookies,
a hammer and nails, and peanut butter and jelly. They then used
this concept to point customers to their perfect partner: First
Bank. Better Together reinforces First Bank’s position as the best
independent bank in communities across North and South Carolina and
encourages customers to partner with them for better lending
options, rates and service.
“We find that simplicity is sometimes the most powerful way to
convey a message,” said Claire Blevins, Creative Director of Rivers
Agency. “Our team used everyday pairings to make the concept of
‘better together’ relatable to audiences and reinforce why First
Bank is a partner you can count on.”
Rivers is honored to have received Communicator Awards alongside
Disney, IBM, PBS, PepsiCo and others. After winning its first
Communicator Award in 2021, the agency has since accumulated 12 of
these accolades. Rivers is grateful to work with inspiring clients
like University Place and First Bank, who allow the team to flex
their creativity, strengthen their teamwork and develop unique
solutions to nuanced marketing challenges every day. About the
Communicator Awards The Communicator Awards is the leading
global awards program honoring creative excellence for marketing
and communications professionals. Founded three decades ago, the
Communicator Awards is an annual competition recognizing the best
in advertising, corporate communications, public relations and
design.
The Communicator Awards is sanctioned and judged by the Academy
of Interactive and Visual Arts (AIVA), an invitation-only body
consisting of top-tier professionals from acclaimed brand and
media, interactive, advertising and marketing firms, including GE
Digital, Spotify, Condè Nast, Disney, Accenture Song, Superfly,
Fast Company, Digitas and many others.
For more information about the Communicator Awards, please visit
communicatorawards.com or aiva.org
About Rivers Agency Rivers Agency is an advertising,
branding, design, digital, social, PR and web development agency
with locations in Raleigh and Chapel Hill, North Carolina. Since
1993, our teams have been creating integrated campaigns, innovative
marketing solutions and user-friendly web experiences for B2C and
B2B clients on both a national and local scale.
We’re proud that our creative and web development work has
earned accolades from the Addy Awards, Communicator Awards, MarCom
Awards, Davey Awards and W3 Awards, and our agency is recognized as
one of the largest advertising agencies by the Triangle Business
Journal. Our true passion is working with clients and using our
creativity to seize opportunities and conquer challenges so we can
deliver results and exceed your expectations.
To see our work or learn more, visit http://www.riversagency.com
or follow us on Facebook, LinkedIn, YouTube, X and Instagram.
For media inquiries, contact Rivers Agency:
publicrelations@riversagency.com
919-932-9985