Classy’s Newest Product Offerings Provide Nonprofits Smarter Ways to Fundraise
May 15 2024 - 9:05AM
Business Wire
Classy continues its product innovation
momentum with a new suite of offerings that help nonprofits raise
more in the new era of giving
Classy, a GoFundMe company and giving platform that enables
nonprofits to connect supporters with the causes they care about,
announces four new iterations of its leading fundraising platform.
These new offerings follow Classy’s recent Classy Studio launch and
further allow nonprofit fundraising and marketing teams to make
smarter, more personalized asks that convert at higher rates and
provide more ways to give while unlocking generosity through fully
connected scalable experiences.
As supporter pathways have evolved to become nonlinear,
nonprofits must think about how the insights they have access to
will help facilitate seamless and personalized donor experiences,
all with technology that helps them do this quicker and easier.
Classy’s newest launches include:
- Intelligent Ask Amounts: Classy is helping fundraisers
personalize their asks at scale by getting the right ask in front
of the right donor. Through machine learning, each donor who
arrives on a donation form will be provided with a personalized ask
amount that is unique based on their giving history, likely
increasing the conversion and value of every donation while
providing donors with an easy, seamless giving experience. This
means nonprofits can run more effective fundraising campaigns that
increase support for their cause.
- Best-in-Class Integrations: Integrations are the
cornerstone of a connected technology stack. Through the numerous
integrations Classy provides, nonprofits will have access to fully
connected, best-in-class platforms that deliver hyper-personalized,
scalable experiences that allow them to deepen connections and
better understand their donors.
- Embedded Donation Forms: Classy’s integrated donation
experience will soon undergo continued improvements, ensuring
donors can continue to take advantage of the fastest way to check
out on a nonprofit’s website. The experience will be further
enhanced with a simplified admin and donor experience that removes
friction to drive greater fundraising results.
- Giving Cart: Today’s donation experiences only allow
donors to give in one way to one campaign at a time, but Giving
Cart enables donors to give in multiple ways, all at once, with
e-commerce-like ease. When donors know they can make a difference
in multiple ways, there is an opportunity for them to expand their
contribution and help nonprofits raise more for their
missions.
“For decades, fundraisers have had to choose between conversion
and flexibility. Classy’s new offerings, built on top of Classy
Studio, provide a smarter way to fundraise that eliminates that
tradeoff and empowers fundraisers,” said Classy President and
GoFundMe Chief Operating Officer, Soraya Alexander. “As we work to
power the future of fundraising, we’re creating new giving onramps
that allow nonprofits to enhance conversion and connection through
fast, modern, measurable, and secure experiences.”
Visit Classy’s blog to learn more.
About Classy:
Classy, an affiliate of GoFundMe and Public Benefit Corporation,
creates meaningful connections through giving by empowering
nonprofits to take advantage of every opportunity to connect with
donors and build lasting relationships. By connecting motivated
donors to the causes they care about most through powerful and
flexible technology, Classy transforms giving intent into
measurable impact. Classy's scalable technology provides better
insights, faster engagement, and a superior giving experience.
Since 2010, GoFundMe and Classy have helped individuals and
nonprofits raise over $30 billion. For more information, visit
www.classy.org.
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