2023 Tax Season Results from april Report Significant Savings for Filers
May 15 2024 - 9:00AM
Business Wire
AI-Powered Tax Software Redefines the Filing
Experience Nationwide
april (April Tax Solutions Inc.), the first AI-powered tax
filing product built to be embedded in existing financial apps,
announced its 2023 filing season customer impact results,
showcasing substantial time savings, convenience, and maximized
refunds for filers through a self-guided process.
april partnered with over 20 financial services, fintech, and
payroll companies including Gusto, Dayforce Wallet, Rain, and
Zenledger to extend availability of its filing product to millions
of customers this season nationwide. april’s AI-driven personalized
filing flow enables individuals to independently file their taxes
conveniently from an app they already use - 47% of taxpayers
completed filing their taxes in under an hour, the average time to
complete a return was just 43 minutes, with a 58 Net Promoter
Score.
This tax season, april served hundreds of thousands of taxpayers
and processed over tens of millions in refunds. About 95% of april
users filed for free: unlike the existing players in the DIY tax
software space, april worked with partners to commit to a flat fee
or a 100% free filing pricing structure for all users - eliminating
unexpected cost implications arising from tax situation
complexity.
“Turbo Tax claims to be free and at one time they were but that
was a long time ago (...) I’m pleased that I got what I was told I
would!” - Jessica, Former TurboTax User
These results are in stark contrast to the IRS-reported average
of 13 hours spent and cost of $270 to file individual tax
returns.
april is designed as a mobile-first experience and saves time by
importing taxpayers’ data from the partner app, with an astounding
98% of customers using only their mobile devices to file.
Additionally, april used a specially trained AI chatbot to help
users along the way with 51% of inquiries being resolved only by
the bot.
“Awesome price, quick and easy to work with from my phone at
home. What could be better?!” - Tonia, Former H&R Block
User
"For years, taxpayers have had too few choices when it comes to
filing their taxes,” said Ben Borodach, co-founder and CEO of
april. “We’re moved by the many customers that wrote in to us
to express their gratitude for having a new way to file that
doesn’t try to upsell you along the way, and that makes the process
easier by pulling in data from an app they trust.”
While many taxpayers switched from existing DIY software or
in-person/CPA services, 27% of april’s customers reported this was
their first time filing, while 34% reported switching from
TurboTax. With the ease and flexibility to file on their own
schedule, and a maximum refund guarantee¹, filers reported feeling
more confident and likely to file early next year, with the help of
april. This positive shift reflects a tangible improvement in how
Americans may come to feel about tax season with user-friendly
options on the market.
“This was the easiest time I've ever had filing taxes! I was
nervous because I had some 1099s and two W2s…that was no trouble
for april! I can't believe this streamlined, easy-to-use service
was free and I won't put filing off until the very last day again!”
- Emily, Former CashApp Taxes Customer
Backed by Treasury, QED, Nyca Partners, Team8, Euclidean
Capital, and Atento Capital, april partners with financial service
companies, fintechs, and payroll providers to embed mobile-friendly
tax filing, estimation, and optimization products into their
apps.
About april
april partners with banks, fintechs, and payroll companies to
help Americans file, estimate, and optimize their taxes directly
within existing financial apps. april is breaking through the red
tape of the tax software industry with advanced AI technology,
providing intelligent tax solutions designed to be white-labeled
and integrated seamlessly wherever Americans make financial
decisions. Clients' customers benefit from year-round tax insights
and opportunities to optimize, preventing any unexpected surprises
and speeding up the filing process come tax season.By embedding
april's services, their clients have observed increased product
engagement, monthly active users (MAU), and deposit growth, with up
to 99% of users depositing their tax refunds into partner accounts.
By partnering with april, companies can transform their customers'
approach to taxes from a retroactive audit to a proactive
year-round planning process. Learn more at Getapril.com.
________________
1. If you find an error in the tax preparation that entitles you
to a larger refund (or smaller liability), we will refund any fees
you paid us to use our service to prepare that return and you may
use our service to amend your return at no additional charge. To
qualify, the larger refund or smaller tax liability must not be due
to differences or inaccuracies in data supplied by you, your choice
not to claim a deduction or credit, positions taken on your return
that are contrary to law, or changes in federal or state tax
laws.
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Media Contact Bevel PR april@bevelpr.com