Melissa Launches Data Marketplace, One-Stop Shop for Comprehensive Customer Data
May 15 2024 - 8:00AM
Taking the lead from consumer online marketplaces like Amazon,
eBay, Etsy, and others, tech marketplaces catering to B2B
(business-to-business) customers are gathering steam. These online
platforms aggregate product information, background, and other
resources, empowering users to research, evaluate, and even
purchase. With its comprehensive ecosystem of customer data quality
solutions, Melissa today launched Melissa Marketplace for both
technology and business users. The marketplace capitalizes on
Melissa’s unique depth of customer data quality expertise and
functions as a one-stop shop offering specific data sets, web
services, or APIs enabling data quality operations.
“Customer data integration – the lifeblood of any enterprise –
is more and more driven by the business side of operations, across
borders and industry sectors. Melissa is well-positioned to support
this shift, with easy, intuitive access to our vast data
resources,” said Daniel Le, chief data officer, Melissa. “With
Melissa Marketplace, barriers to data quality are removed. We’re
connecting clean, enhanced data to the business teams closely
relying on it every day.”
Melissa Marketplace offers both free and premium tools and
services, simplifying visibility into true global customer data
intelligence. Searchable apps and services categories provide
access to address, business, consumer, geographic, international,
occupant, property, reference, and postal boundaries. Data
offerings support broad global arenas such as philanthropy,
healthcare, finance, retail and e-commerce, and public sector
operations at the local, state, and federal levels, along with a
slate of other global industries.
“We recognize that user needs are as diverse as the data itself.
Our tools build on address management to add competitive value to
all facets of customer interactions and business operations,” added
Le. “Users can tap into Melissa Marketplace to power effective risk
management, analytics, and compliance, as well as improved
communications and more profitable customer relationships.”
Melissa has been at the forefront of data quality for nearly
four decades, offering gold standard address management and
identity verification solutions supported by strategic alliances
and acquisitions, global postal partnerships, and deep expertise in
data quality and data harmonization techniques. Melissa’s data
quality tools are HIPAA/HITECH and SOC2 compliant, and offer
complete location, demographic, firmographic, and property
intelligence on U.S., Canadian, and global addresses. The company’s
worldwide footprint has experienced steady growth, and today
supports a global clientele with sales and service from key
locations in the United States, United Kingdom, Germany, Australia,
Singapore, and India.
Click here to access Melissa Marketplace or call 1-800-MELISSA
(635-4772) for more insight on the company’s global customer data
tools and services.
About MelissaSince 1985, Melissa has
specialized in global intelligence solutions to help organizations
unlock accurate data for a more compelling customer view. More than
10,000 clients worldwide in arenas such as retail, education,
healthcare, insurance, finance, and government, rely on Melissa for
full spectrum data quality and ID verification software, including
data matching, validation, and enhancement services to gain
critical insight and drive meaningful customer relationships. For
more information or free product trials, visit www.Melissa.com or
call 1-800-MELISSA (635-4772).
Media contactsGreg BrownVice President, Global
Marketing, Melissagreg.brown@Melissa.com+1-800-635-4772 x1130
MPoweredPR for Melissapr@mpoweredpr.com+1-877-794-6777