HSINCHU, May 15, 2024
/PRNewswire/ -- Chatime, a leading
global bubble tea and innovative beverage brand, today announced a
brand refresh anchored on its new brand promise, "Cups of Joy."
Since 2010, it has helped shape the global bubble tea drinking
culture through its franchise partners in key markets, including in
Indonesia, the Philippines, Australia, Canada, the United
Kingdom, Ireland, the
United Arab Emirates, and
Mauritius, with the most recent
expansion in India and
Thailand. The brand refresh
captures the vibrant, youthful spirit of
the company and appeals to Gen Z around the world–
seeking opportunities to create and celebrate in their everyday
lives.
Chatime's values and beliefs emphasize the commitment to
fostering inclusivity, creativity, and a sense of a global
connected community for customers. From an updated logo and tagline
to new menu choices, modernized packaging, and new store designs,
all elements of the brand refresh are designed to engage new
customers and longtime fans on an emotional level, forging deeper
connections as it delivers the fun and flavorful experiences they
crave.
"In a changing and often challenging world, Chatime gives people
a reason to come together and celebrate all the moments – big and
small – that matter to them," said Henry
Wang, Chairman of Chatime. "Our updated brand is designed to
catch consumers' attention and inspire curiosity and
excitement to reward yourself with a cup of joy."
"Chatime's new brand reinforces that we are committed to
delivering an inclusive customer experience in every cup. We
embrace our customers' choices and create an atmosphere of
community where they can express themselves freely, boldly, and
confidently," said Teresa Wang,
Co-Founder of Chatime. "Our beverages offer value and serve
many purposes for today's consumer, whether they are looking for a
moment to rest for their mental health, asocial outlet for spending
time with loved ones, or simply a means to recharge for the day
ahead. We're here to support our customers with cups of joy."
Many Chatime establishments offer customizable options including
sugar-free syrups and dairy-free or soy-based milk replacements
that contribute to the drink's increasing popularity. And, with the
continued addition of beverages to Chatime menus, the brand is well
positioned to satisfy the preferences of more consumers and stay
competitive in the broader beverage market.
To learn more about Chatime and its franchise opportunities,
visit Chatime.com.tw/en/.
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SOURCE Chatime