PHOENIX, May 14, 2024
/PRNewswire/ -- Postage rates are increasing again, and that means
many companies are keeping an eye on their postage costs. National
direct mail company Mailing.com shares strategies to help companies
save money on direct mail while still meeting their marketing goals
amid ongoing postal rate increases.
Starting in January 2018 the U.S.
Postal Service (USPS) gained authority from the Postal Regulatory
Commission for annual rate hikes. The USPS gained additional
authority for bi-annual rate hikes beginning January 2021. Regular price hikes are seen as
essential to fulfill Postmaster General Louis DeJoy's Delivering for America plan,
aiming for USPS's financial stability.
Over the past seven years there have been eight postage
increases and rates have risen an average of 33.4% (for First Class
Presort, Non-Profits, and Marketing Mail). Upcoming increases over
the next two years are much more aggressive with projected 7.8%
increases coming in July of 2024 and 2025 and 2.2% in January 2025 and 2026. On April 9, 2024, USPS announced the next price
change will take effect on July 14,
2024.
"Addressing the upcoming postage rate hike – and minimizing its
impact – is our immediate concern, but it's not enough," said
Craig Hauer, CEO of Mailing.com. "We
also want to help companies future-proof their direct mail
strategies to lessen the impact of upcoming postage rate
increases."
There are several ways companies can adjust their direct mail
approach to reduce overall costs, including ensuring quality data,
segmenting their audience, redesigning mail pieces, streamlining
workflows, and optimizing their mailing processes. Mailing.com
works closely with their clients to identify cost-savings
opportunities throughout the process from initial data gathering to
final mailbox delivery.
For more information about revising direct mail strategy to
reduce the impact of postage rate increases, download our ungated
whitepaper at https://www.mailing.com/postage-rate-reset/
About Mailing.com: Mailing.com is a
third-generation, family-owned print and mail company that has been
serving customers for nearly 60 years. Headquartered in
Phoenix, Arizona, Mailing.com
provides printing and mailing services for direct mail projects of
all sizes and complexities, including major national brands sending
millions of mailers across the country.
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SOURCE Mailing.com