iTRACE Technologies, Inc., a leader in securing global supply
chains against counterfeiting, today unveiled a major upgrade to
its iTRACE 2DMI® technology, integrating artificial intelligence
(AI) with the existing blockchain connectivity to offer
unparalleled protection for brands and consumers.
REDWOOD
CITY, Calif., May 13, 2024
/PRNewswire-PRWeb/ -- iTRACE Technologies, Inc., a leader in
securing global supply chains against counterfeiting, today
unveiled a major upgrade to its iTRACE 2DMI® technology,
integrating artificial intelligence (AI) with the existing
blockchain connectivity to offer unparalleled protection for brands
and consumers.
"The integration of AI and blockchain into
our iTRACE 2DMI® technology represents a significant leap forward
in the fight against counterfeiting," said Mark Manning, Founder and CEO of iTRACE
Technologies, Inc.
Across industries, counterfeiting undermines revenue, damages
brand reputation, and poses risks to consumer safety. iTRACE 2DMI®,
known for its robust anti-counterfeiting measures, now incorporates
AI to improve the detection of counterfeit products and blockchain
technology to ensure secure, transparent authentication
processes.
Enhanced Features for Robust Protection
The newly enhanced iTRACE 2DMI® introduces:
- AI-Powered Detection: The system now uses advanced AI
algorithms to quickly and accurately identify counterfeit and
cloned products. This enhancement allows businesses to authenticate
products and packaging swiftly, ensuring that counterfeits are
rapidly identified and removed from the supply chain.
- Blockchain-Enabled Security: By integrating the optional
blockchain technology, iTRACE 2DMI® ensures that each
authentication record is immutable and transparent. This secure
connectivity provides businesses with a verifiable trail of product
movement, enhancing trust and integrity in supply chain
operations.
- Mobile Accessibility: The user-friendly mobile app allows users
to authenticate products with a simple scan of iTRACE 2DMI® Marks.
This instant verification process makes it easier for businesses
and consumers alike to confirm product authenticity and detect
fraudulent replicas.
- Support for High-Security Applications: iTRACE 2DMI® is
designed to meet the stringent requirements of high-security
sectors, including electronics, luxury goods, medtech, pharma,
automotive, and aerospace, providing versatile and reliable
protection across various industries.
Industry Impact and Expert Perspectives
"The integration of AI and blockchain into our iTRACE 2DMI®
technology represents a significant leap forward in the fight
against counterfeiting," said Mark
Manning, Founder and CEO of iTRACE Technologies, Inc. "These
enhancements not only improve the security and efficiency of our
anti-counterfeiting measures but also provide our clients with the
tools they need to protect their products and consumers more
effectively than ever before."
As global supply chains become more complex and susceptible to
fraud, the need for advanced solutions like iTRACE
2DMI® has never been greater. The economic impact of counterfeiting
is profound, with the Global Brand Counterfeiting Report estimating
losses to brands and consumers running into hundreds of billions
annually.
Broader Implications and Future Directions
This development is particularly timely, given the increasing
reliance on digital solutions to secure supply chains amid global
trade uncertainties and the rise in online shopping. The use of AI
and blockchain in iTRACE 2DMI® not only sets a new standard for
anti-counterfeiting technology but also reflects broader trends
towards integrating these technologies in everyday business
practices to ensure transparency and security.
iTRACE Technologies continues to lead the way in innovative
solutions for brand protection, and with the enhanced iTRACE 2DMI®,
the company is well-positioned to help businesses around the world
safeguard their products and maintain the integrity of their
brands.
For more information about the enhanced iTRACE 2DMI® and its
features, visit iTRACE Technologies.
About iTRACE Technologies, Inc.:
iTRACE Technologies, Inc. is a renowned provider of advanced
anti-counterfeiting solutions for global supply chains. By focusing
on technological innovation, iTRACE helps businesses protect their
brands and consumers from the growing threat of counterfeit
products. Specializing in innovative applications like iTRACE
2DMI®, the company helps protect brands and products in industries
ranging from pharmaceuticals and luxury goods to automotive and
aerospace. With operations across continents and a commitment to
technological leadership, iTRACE delivers solutions that safeguard
revenue and enhance consumer trust. iTRACE Technologies and iTRACE
2DMI® are trademarks or registered trademarks of iTRACE
Technologies, Inc. in the United
States and other countries.
For any further inquiries, please contact:
Media Contact:
Name: Mark Manning, CEO and
Founder
Company: iTRACE Technologies, Inc.
Email: info@itracetech.com
Website: https://itracetech.com/
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SOURCE iTRACE Technologies, Inc.