Collection Offers Women Fashionable and
Functional Apparel and Accessories, Empowering Authenticity and
Confidence On and Off the Course
NEW
YORK, May 9, 2024 /PRNewswire/ -- Eastside Golf,
the lifestyle apparel brand rooted in golf dedicated to driving
cultural change in the game, today launched its first-ever line of
women's apparel.
Eastside Golf launches first women's
line
Inspired by the strength, versatility and unapologetic
authenticity embodied by women on and off the course, the 20+ piece
collection honors the power of female golfers at every stage in
their journey, and celebrates progress and new opportunities for
everyone in the game. Crafted with the diverse needs of seasoned
players, youthful enthusiasts and newcomers in mind, Eastside
Golf's women's collection was created on a foundation of
inclusivity and innovation. Central to the vision is a commitment
to performance and body versatility, ensuring that each silhouette
is purposefully engineered by an all-female design team.
Pieces from the collection are equally at home on and off the
course, including signature items such as a two-piece tracksuit;
banded crop tees; jumpsuit; and pique polos, skorts and dresses,
which all feature Eastside Golf's script or swingman logo. The
collection is marked by Eastside Golf's meticulous attention to
detail, showcasing the thoughtfulness in the design process to
create pieces that support both fashion and function. Hats are
designed to be comfortable for a variety of hair styles and
textures, and feature a satin lining to protect hair. Many pieces
have functional hidden pockets, perfect for tees, golf balls,
valuables, sunglasses and keys - offering functionality without
impacting the lines of the clothing.
"Since our early days, we've had women purchasing Eastside Golf
items for themselves, and asking us when we'd be entering the
women's category. But we didn't want to 'shrink and pink' our
existing products; we wanted to create something authentic and
considered. This is why we dedicated additional resources to
bringing on designers with extensive expertise in women's apparel
to create items that are both fashionable and functional, and
equally at home on the street or in the clubhouse. We have had our
eye on entering the women's category for a long time, and we are
thrilled to bring this to life in our first collection," said
Olajuwon Ajanaku, Eastside
Golf Co-Founder and Creative Director.
"As a fashion brand rooted in golf, we are making a brand for
golfers and non-golfers alike. Our clothes are designed to feel
good both on and off the course," said Earl Cooper, Eastside Golf Co-Founder and
CEO. "We are serving women who have, up to this point, not been
served by golf apparel brands in the way they deserve - they do not
have the clothing options that men do, despite making up a
sizeable, and increasing, portion of the golf-playing community. We
are incredibly proud of the collection and hope to draw in women
who are looking for golf clothing that is not just functional but
fashionable, and gives them the confidence to be their authentic
selves on and off the course."
The collection will be released in three phases in May, with
drops on Thursday, May 9th,
Thursday, May 16th and Thursday, May 23rd. Customers can browse and
purchase on Eastside Golf's website (www.eastsidegolf.com) or
through its app.
Launched in 2019, Eastside Golf has established itself as a
leader in golf apparel and accessories, leveraging fashion to
change the cultural perception and conversation around golf.
Eastside Golf has transformed public perceptions of golf through
its apparel line which has been embraced by golf professionals,
celebrities, fashion influencers, and professional athletes alike.
The brand is worn by athletes and tastemakers including NBA stars
Chris Paul and Jayson Tatum, NFL greats Patrick Mahomes and Victor Cruz, musician DJ Khaled and President
Barack Obama, among many others. Its
success is further underscored by notable relationships with global
brands including seven collaborations with Jordan Brand, and strategic partnerships and
licensing deals with major entities such as the NBA, MLB, and
Mercedes-Benz USA. Eastside Golf
is deeply committed to supporting and spotlighting HBCU golf
through events and partnerships and has donated a cumulative
$300,000 to support the Morehouse College golf team.
About Eastside Golf
Eastside Golf was founded on
June 1st, 2019, and has quickly grown
into a brand that has shifted the culture of golf on and off the
course. The mission of Eastside Golf is to be the lifestyle brand
customers deserve — forging new paths and breaking barriers by
designing and curating classic lifestyle wear of the highest
quality so every customer can authentically express themselves in
comfortable luxury. Eastside Golf's community outreach and golf
education aims to connect young professionals and non-golfers with
education, resources, and encouragement to love the game. Learn
more at www.eastsidegolf.com, at Facebook or Instagram and X
through @EastsideGolf.
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SOURCE Eastside Golf