Exclusive Launch Available Nationwide
NEW
YORK, May 8, 2024 /PRNewswire/ -- Sprinkles, the
renowned dessert bakery, is entering the retail space with its
first line of CPG products: Sprinkles Chocolate Bars and
Sprinkles Mini Chocolates. The Chocolate Bars are available
in Red Velvet – a rich milk chocolate filled with cream cheese
frosting flavored filling, Salted Caramel – smooth milk chocolate
filled with salted caramel frosting flavored filling, Sprinkle – a
sweet white chocolate loaded with rainbow sprinkles, and creamy
Milk Chocolate. Mini Chocolates come in Red Velvet and Salted
Caramel flavors and now available exclusively at over 4,000 Walmart
locations nationwide.
The premium cupcake-inspired indulgences are Gluten Free,
Kosher, made with real Rain Forest Alliance certified chocolate and
are embossed with the Sprinkles logo and signature modern dot. The
chocolates soft-launched earlier this year at Sprinkles bakery
locations nationwide and were a favorite among guests.
"Sprinkles is known for its decadent cupcakes and iconic
flavors, so translating that experience into the chocolate category
with Walmart, the largest retailer in the world, is beyond
exciting," said Dan Mesches, CEO of
Sprinkles. "There is nothing like what Sprinkles is offering in the
candy aisle and we are here to disrupt what it means to indulge in
the snacking space," said Mesches.
"We innovated a premium chocolate line that is completely new,
fresh and accessible to shoppers nationwide. We love seeing the
Sprinkles brand alongside everyday products to bring something new
and unexpected to satisfy consumers' cravings with Sprinkles
Chocolate Bars and Minis," says Ashley
Rogers, President & CEO of Sprinkles CPG.
The four individually wrapped chocolate bars retail at
$3.94 and the mini assorted package
at $5.98
Sprinkles will celebrate the chocolate launch with a private
pre-launch event at their Beverly Hills flagship location on
May 9.
ABOUT SPRINKLES
Sprinkles offers premium cupcakes, cakes and cookies that are
baked fresh in small batches throughout the day and handcrafted
with only the finest ingredients. Sprinkles opened its first bakery
in Beverly Hills in 2005, drawing long lines of loyal cupcake fans
and celebrity endorsements. Passionate innovators, in 2012,
Sprinkles debuted the world's first Cupcake ATM and has grown to
over 70 bakeries and ATMs coast to coast. For additional
information and a list of future locations, please
visit www.sprinkles.com.
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SOURCE Sprinkles