DHgate has released an annual report highlighting their
outstanding successes in combating IP infringement on their leading
global cross-border e-commerce marketplace, with complaints
decreasing by as much as 90% from many brands
BEIJING, May 8, 2024
/PRNewswire/ -- DHgate, the global leading B2B cross-border
e-commerce marketplace, has released its "2023 Intellectual
Property Protection Annual Report". The report reveals key progress
in intercepting infringing products, protecting brand rights,
optimizing intellectual property protection systems, and enhancing
merchants' awareness of intellectual property protection
worldwide.
In 2023, DHgate saw a 10% year-on-year decrease in the number of
products on the platform that infringed on key brands' intellectual
property. Brand complaints decreased by over 50%, with some brands
seeing a drop of over 90%.
"DHgate is committed to fostering a secure and fair marketplace.
The 2023 report highlights our ongoing efforts to safeguard
intellectual property, contributing to an overall healthier
business environment," said Head of Platform Ecology Health
Department.
Comprehensive System Improvement and Control of Infringing
Merchant Products
In 2023, DHgate drew upon the company's years of experience in
managing intellectual property compliance to establish a
multi-dimensional system that more comprehensively protects brands'
intellectual property.
Through proactive control, DHgate has built a database of
blacklisted merchants who violated intellectual property rights;
standardized the registration and certification process for new
merchants; and integrated product reviews, manual reviews, and
governance processes into the e-commerce platform. These upgrades
allow DHgate to now successfully intercept or remove 97.4% of
infringing products before brand complaints occur.
In total, 5,586 intellectual property holders registered with
DHgate by the end of 2023, via email and through DHgate's
proprietary Intellectual Property Protection System (IPPS) online
complaint platform. DHgate actively handles related complaints and
expels merchants with obvious malicious and continuous
infringements.
DHgate also uses various means to educate merchants on
intellectual property laws, regulations and brand knowledge. In
2023, DHgate issued a total of 58 educational brand awareness
announcements, held 12 offline trainings, and launched seven online
courses.
Empowering Technology, Upgrading Active Control
Capabilities
DHgate has refined its AI algorithm capabilities and
applications, empowering intellectual property governance through
technological means and upgrading the platform's self-developed
product review model to improve efficiency.
DHgate has also built a system that combines image and text
review with automated sample collection, which helps identify
brands through logos. By the end of 2023, the accuracy of brand
logo model recognition reached 80.1%, with a sample size exceeding
2.75 million. Compared to 2022, brand coverage increased by 28.2%
and identification of infringing products increased by 61.2%.
In 2023, DHgate launched a new AI-integrated video review system
that significantly optimizes video recognition capabilities. The
technology greatly improves the overall coverage and accuracy of
the platform's machine review compliance capabilities and active
control systems.
Response to Infringement Risk, Key Governance
Projects
DHgate innovated on its proprietary brand risk warning system to
address a range of infringement methods, launching multiple
targeted governance projects that cover infringement risks,
malicious complaints, consumer safety, cheating and
commercialization rights. The platform cooperates with multiple
parties — including brand rights holders, complainants, industry
associations, complaint agencies, and regulatory agencies — to
build a system for the protection of intellectual property
rights.
The company has offered professional intellectual property
protection training for years and has been recognized by many
parties for its achievements in industry governance, complaint
response, and protection of brand intellectual property rights.
In 2023, the platform participated in a number of online and
offline international conferences with several rights
holders/complaining parties. In particular, DHgate worked in close
collaboration with the American Apparel & Footwear Association
(AAFA), the Union des Fabricants (UNIFAB), the Anti-Counterfeiting
Group (ACG), and other brand/industry protection associations to
share the platform's intellectual property protection system,
listen to rights holders' problems and suggestions, and later
follow up with solutions via email following the conference.
DHgate was commended at the REACT Asia Annual Intellectual
Property Protection Conference in 2023 by several parties,
including the Wahl Clipper Corporation, an established century-old
American grooming product brand, the well-known intellectual
property protection organization Corsearch, and the Beijing
Intellectual Property Protection Association.
"In 2024, we will continue to upgrade our active control
capabilities, optimize the complaint system, strengthen guidance to
platform merchants, deepen external cooperation, and further
enhance the platform's level of intellectual property protection,"
Head of Platform Ecology Health Department said.
Download the complete "DHgate 2023 Intellectual Property
Protection Annual Report" at the following
link:
https://brand.dhgate.com/intellectualproperty/2023_IP_PROTECTION_REPORT_0401.pdf
About DHgate
Founded in 2004, DHgate has become the leading B2B cross-border
e-commerce marketplace in China,
boasting over 34 million live listings annually. Through their
global operations and offices, including in the USA and UK, DHgate reaches millions of people
with trusted products and services. As of December 31, 2022, DHgate served more than 59.6
million registered buyers from 225 countries and regions,
connecting them to over 2.54 million sellers in China and other countries.
For more information, please visit DHgate.com and follow
@DHgate.com.
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SOURCE DHGATE Group