Agency Receives Additional Honorable Mentions for
Sponsored/Paid Content and Digital Agency of the Year
NEW
YORK, May 6, 2024 /PRNewswire/ -- The HOW
Agency, a full-service digital agency and subsidiary of 5WPR,
announced today that its work for client BUILT has won the Search
Marketing Campaign category in the PRNEWS 2024 Digital
Awards.
As the digital agency of record for BUILT, the HOW team was
tasked with rebuilding the brand's strategy to bridge the gap
between their existing marketing efforts and growth in their
direct-to-consumer business.
HOW also received an honorable mention in the Sponsored/Paid
Content category for work with client G-SHOCK, as well as an
honorable mention for Digital Agency of the Year.
"The PRNEWS Digital Awards spotlight the best of our industry's
offerings, and to be honored as a winner and also receive two
honorable mentions among this competition reflects the dedication
and creativity of our team in delivering exceptional results for
our clients," said Paul Miser, EVP
and Group Director of The HOW Agency. "As we celebrate our first
year as an agency, we have much to be proud of. This is just the
beginning, and I look forward to another year of success and
continued growth."
As the digital agency of record for G-SHOCK, HOW built and
executed a reinvention of the brand's social strategy, including a
strategic reimagination of their paid media presence.
Launched in 2023, The HOW Agency works with a variety of
clients, including both independent digital and integrated digital
and communications programs, spanning both consumer and B2B,
through programs that range from top of the funnel through the
entire customer journey, marrying conversation and conversion. The
team has been recipients of a Platinum Marcom Award, Gold AVA
Digital Award, named winner in the Innovation SABRE Awards as well
as finalist in the 16th Annual Shorty Awards, and included in the
2024 PR Net Next Gen Awards List.
Each year, the PRNEWS Digital Awards program recognizes the most
innovative and industry-altering digital communicators and
campaigns.
About HOW
HOW, a 5W agency, is a digital marketing agency driven by a belief
in radical accountability: every digital dollar must be able to
demonstrate how it grows businesses and creates opportunities. With
clients spanning both B2C and B2B, HOW's work has been recognized
by industry leaders such as the PR Daily Social Media and Digital
Awards and was named a 2023 Top 20 Digital Marketing Agency of the
Year. For more information visit howagency.co.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs
that engage with businesses, issues, and ideas. Founded by
Ronn Torossian more than 20 years
ago, 5W has been named a top US and NYC PR Agency by leading
industry publication O'Dwyer's, as well as awarded Agency of the
Year in the 2024 American Business Awards®, and continuously brings
leading businesses a resourceful, bold, and results-driven approach
to communication. The agency has more than 250 professionals
serving clients in B2C (Beauty & Fashion, Consumer Brands,
Entertainment, Food & Beverage, Health & Wellness, Travel
& Hospitality, Technology, Nonprofit), B2B (Corporate
Communications and Reputation Management), Public Affairs, Crisis
Communications and Digital Marketing (Social Media,
Influencer, Paid Media, SEO). In addition to its business
accolades, 5W was named to the 2024 Digiday WorkLife Employer of
the Year list. For more information and to join our team visit 5W
Careers.
Media Contact
Roxanne Ducas
rducas@5wpr.com / 212.584.4310
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SOURCE The HOW Agency