Torontonians are encouraged to unleash their
emotions so they can keep on cheering for Canada
TORONTO, May 5, 2024
/CNW/ - To support heartbroken fans through another unsuccessful
playoff run, Boston Pizza invites Torontonians to let out their
knockout frustrations in its custom rage room, equipped with all
the tools necessary to safely smash, break, and even weep.
"Hockey is Canada's game and
while we can be bitter rivals during the regular season, playoffs
should be a time where we join together for the greater Canadian
good," says Peter Blackwell, SVP
Marketing & Communications, Boston Pizza International. "The BP
Rage Room encourages fans to let out their emotions so we can
refocus on a singular goal: bringing hockey's coveted prize home to
Canada where it belongs."
A Canadian team hasn't won since 1993, when Montreal took down L.A to win it all. This
year, Boston Pizza is encouraging Canadians who are hungry for
hockey's top spot to put their rivalries aside and Team Up for the
Win in the hopes of ending the 30-year drought. To help bridge
a peace treaty between provincial rivals, the restaurant has
unveiled a new playoff menu including drinks and shareables that
are sure to unite those with different palates and jerseys.
WHAT: Boston
Pizza Rage Room
|
WHERE: Boston
Pizza's Scarborough Town Centre location, 400 Progress
Ave.
|
WHEN: May
5, 5 p.m. - 9 p.m. and May 6, 11 a.m. to 3
p.m.
|
WHO: Canadians
16+, all visitors younger than 16 must be accompanied by a
parent/guardian
|
About Boston Pizza
Boston Pizza International Inc. ("BPI") is Canada's number one casual dining brand. The
Boston Pizza brand has served communities from coast-to-coast for
60 years since opening its first restaurant in Edmonton, Alberta in 1964. Today Boston Pizza
proudly remains a Canadian company with its hundreds of local
franchise owners operating more dining rooms, sports bars and
patios than any other single brand in the country, along with
take-out and delivery. BPI has been recognized both as a
Franchisees' Choice Designation winner and a Platinum Member of
Canada's 50 Best Managed Companies
for many years.
SOURCE Boston Pizza International Inc.