MECHANICSBURG, Pa., May 3, 2024
/PRNewswire/ -- Anne Carnathan,
President & CEO of Universal Media, Inc. (UMI) and Universal
Sports & Entertainment (USE), is proud to announce the
promotion of Kyle Cook to
President/Chief Strategy Officer effective May 1, 2024. Formerly EVP of Media Strategy, Cook
first joined the UMI team in 2011 as Sales Coordinator. In his new
role, Cook will lead the diversification of innovative media and
data offerings, while overseeing agency alignment and supporting
the professional growth of all employees.
Carnathan, who was named President & CEO in 2017, has
attracted an elite client roster with national brands whose names
top Fortune lists, steered UMI into new digital media markets, and
launched the premier Universal Sports & Entertainment (USE)
division. Carnathan has transitioned to CEO effective immediately
and is focused on acquisition opportunities and partner retention,
fostering relationships with key stakeholders, and supporting the
leadership team.
"My vision for UMI is to nurture a team deeply rooted in
entrepreneurial spirit while diversifying services to our clients.
USE launched in 2022 and is the perfect example of how our team
creates opportunities to help clients amplify experiential
marketing campaigns backed by value, attribution, and lift. In its
second year, USE is working with Division 1 programs and national
sports teams. As president, I will ensure we take intelligent risks
to push the impact of marketing communications," says Cook.
Committed to the brand promise of Every media moment
matters, Carnathan believes that relationships with partners,
clients, and colleagues are key to UMI's thriving culture and
growing team. "Kyle's visionary approach to problem-solving coupled
with his relentless dedication to digital innovation and
omnichannel strategy is our superpower. Whether pioneering
groundbreaking initiatives or navigating complex market dynamics,
Kyle has the business acumen and foresight to drive sustaining
growth," says Carnathan. "He has exceptional leadership qualities
and has earned the respect and admiration of colleagues and
partners at every level."
"We look forward to our continued partnership with UMI and Kyle
Cook as he shifts into his new role as president. He is an ideal
candidate to lead the company with his ability to fuse the creative
and technical aspects of today's performance marketing, while
helping to competitively position partners like us for success in
the innovation sector," says Tom
Henry, Chief Data and Deputy Chief Information Officer,
Schnuck Markets, Inc.
"Our people are our driving force, and their resilience and
courage to develop new media strategies and challenge the status
quo is my constant motivator. I look forward to helping them grow
in knowledge, exposing them to new opportunities, and supporting
them as they take calculated risks in innovation and marketing. For
our clients, my greatest impact will be helping brands leverage
their data, understand the outcomes of their marketing spends, and
gain a competitive advantage in marketing communications," says
Cook.
A May 2024 graduate of The Wharton
School, University of Pennsylvania with
an MBA, Cook also holds a master's degree from Northwestern University and a bachelor's degree
from York College, PA.
"I'm bullish on growing our employees and empowering them to
make the bold decisions necessary to continue our success as one of
the leading independent media agencies in the country. It's an
honor to lead this award-winning team and shape the next chapter of
our UMI/USE story," says Cook.
ABOUT UNIVERSAL MEDIA, INC.
Universal Media, Inc. (UMI) was founded in 1986 by three
advertising professionals, creating one of the largest and
fastest-growing independently owned strategic media placement
companies in the U.S. The Universal Sports & Entertainment
(USE) division was founded in 2022 and is a national sports and
entertainment experiential marketing resource. Specializing in
strategic planning, research, and media buying, family owned UMI
provides a full suite of integrated planning, placement, and
reporting services across all forms of paid media. Our meticulously
executed data-driven campaigns offer our clients real results. We
know the industry, and more importantly, we know how to get the
most for your advertising dollars.
Get to know us at umiusa.com, Facebook, Twitter, LinkedIn, and
the Grit & Gravitas Podcast—co-hosted by UMI CEO Anne
Carnathan, or give us a call at 717.795.7990.
Contact:
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Anne Deeter
Gallaher
|
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Tel.
717.580.4856
|
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adg@deetergallahergroup.com
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SOURCE Universal Media Inc.