Medallia Recognized as a Leader in SPARK Matrix™ Digital Marketing Analytics Report Q4 2023
May 02 2024 - 8:02AM
Business Wire
Independent research firm names Medallia top
performer due to its “distinctive capability” to power
“personalized interactions”
Medallia, Inc., the global leader in customer and employee
experience, today announced it has been recognized as a Technology
Leader in the Q4 2023 Spark Matrix for Digital Marketing Analytics,
published by leading market research firm Quadrant Knowledge
Solutions. As one of the top performers in the report, analysts
state that Medallia “provide[s] a sophisticated and comprehensive
technology platform to address various use cases, such as
delivering real-time personalization to customers.”
This report evaluated 15 service providers based on 12 criteria,
including competitive differentiation strategy, vision &
roadmap, product performance, ease of deployment & use, and
customer service excellence.
“We are honored to be recognized as a leader in the SPARK Matrix
report for digital marketing analytics,” said Alex Glanz, EVP of
Strategy at Medallia. “Medallia’s unique ability to understand
experiences across channels empowers digital marketers and customer
experience leaders to know their online customers with a new depth.
By activating these omnichannel insights, brands using Medallia –
whether for customer experience or specific digital marketing
initiatives – are able to personalize every experience and deliver
more return on investment to their organizations.”
QKS analysts state that “Medallia’s distinctive capability lies
in its capacity to enable organizations to gain comprehensive
insights into the changing preferences and demands of individual
customers, leading to personalized interactions.”
According to Richa Choubey, Analyst at Quadrant Knowledge
Solutions, “Medallia empowers its users to perform personalized
orchestration of customer journeys, visualize customer interactions
on websites and apps, and efficient journey management through its
offerings Medallia Experience Orchestration & Digital
Experience Analytics. Medallia's Digital Marketing Analytics (DMA)
offerings stand out owing to their ability to generate real-time
interaction-based insights, develop and maintain customer profiles,
and evaluate and score user experience on multiple parameters.
Medallia’s ability to provide comprehensive DMA technology
offerings, efficient discovery of customer interest and context
with scarcely available customer data, and its ability to cater to
a wide range of use cases has resulted in Medallia achieving the
Leader position in the SPARK Matrix: Digital Marketing Analytics,
2023.”
QKS analysts highlight key differentiators in the Medallia
platform, such as its ability to “facilitate real-time, highly
personalized interactions based on insights that are delivered
through centralized orchestration,” as well as its “Digital
Experience Score (DXS) that evaluates the quality of online user
experience across various parameters.”
To download the Q4 2023 SPARK Matrix™ for Digital Marketing
Analytics report, visit:
https://www.medallia.com/resource/medallia-named-a-leader-in-the-spark-dma/
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm focused on helping clients in achieving business
transformation goals with Strategic Business and Growth advisory
services. At Quadrant Knowledge Solutions, our vision is to become
an integral part of our client's business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments. For more available
research, please visit
https://quadrant-solutions.com/market-research/
About Medallia
Medallia is the pioneer and market leader in customer, employee,
citizen, and patient experience. As the leading enterprise
experience platform, Medallia Experience Cloud is the
mission-critical system of record that makes all other applications
customer and employee aware. The platform captures billions of
experience signals across interactions including all voice, video,
digital, IoT, social media, and corporate-messaging tools. Medallia
uses proprietary artificial intelligence and machine learning
technology to automatically reveal predictive insights that drive
powerful business actions and outcomes. Medallia customers reduce
churn, turn detractors into promoters and buyers, create
in-the-moment cross-sell and up-sell opportunities, and drive
revenue-impacting business decisions, providing clear and potent
returns on investment. For more information visit
www.medallia.com.
© 2024 Medallia, Inc. All rights reserved. Medallia®, the
Medallia logo, and the names and marks associated with Medallia’s
products are trademarks of Medallia. All other trademarks are the
property of their respective owners.
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Medallia PR Contact: Jenny Zehentner
press@medallia.com