Flashtalking by Mediaocean named Leader in 2024 SPARK Matrix for AdTech by Quadrant Knowledge Solutions
May 02 2024 - 7:00AM
Mediaocean, the mission-critical platform for omnichannel
advertising, today announced its Creative Ad Tech Platform,
Flashtalking, has been named by Quadrant Knowledge Solutions as a
Leader in the SPARK Matrix: Ad Tech Platform, Q2 2024. Flashtalking
is among the four Ad Tech platforms ranked Leaders with the highest
customer impact – the others are Adobe, Google, and The Trade
Desk.
Amidst shifting tides in digital advertising with the
deprecation of third-party cookies and government regulation of Big
Tech, Flashtalking has emerged as a tested and trusted solution for
the world’s leading marketers. With research showing that creative
is the advertising variable with the highest potential to drive
brand growth outcomes in the future, Mediaocean has doubled down on
its investment in Flashtalking.
In September, Flashtalking was reintroduced to the market to
unleash the power of creative in advertising. Combining ad tech
assets across the Mediaocean portfolio, including omnichannel ad
serving, cookieless audience solutions, dynamic creative
optimization, verification and brand safety, social ads management,
and creative intelligence.
This momentum has propelled Flashtalking to new heights in 2024
with the following milestones being achieved in the first quarter
alone:
- Signed agreements with more than 60 net new enterprise
customers
- Formed additional partnerships with six resellers covering 89
international markets and hundreds of incremental brand
relationships
- Launched several new AI-powered solutions, including creative
intelligence and optimization
- Won G2’s 2024 Best Software Awards for Marketing & Digital
Advertising Products based on more than 300 authenticated customer
reviews
- Named as recommended partner by Amazon following announced
deprecation of Sizmek ad server
- Ran first-ever Super Bowl Ad*
“2024 is off to a blistering pace for Flashtalking and this
recognition from Quadrant Solutions is a testament to our proactive
approach in navigating the industry’s shift toward a cookieless
future,” said Ben Kartzman, Chief Operating Officer at Flashtalking
by Mediaocean. “It's a critical juncture for advertisers, demanding
innovation and adaptability, and our technology sets the standard
for what's possible in a post-cookie world. Flashtalking's success,
underscored by rapid adoption from new clients, showcases our
commitment to leading the charge in creating sustainable
omnichannel solutions that respect user privacy while delivering
exceptional results for brands.”
The Quadrant Knowledge Solutions SPARK Matrix provides
competitive analysis and ranking of the leading advertising
technology (Ad Tech) platform vendors. The category is defined
as a “set of software tools and technologies for planning,
executing, automating, and managing digital advertisements across
digital channels, including search, social, display, OTT, mobile,
video, and others to optimize ad campaign performance.”
According to Piyush Kumar, Analyst, Quadrant Knowledge
Solutions, “Flashtalking by Mediaocean offers a comprehensive suite
of AdTech solutions for end-to-end campaign creation, management
and optimization across various channels. Flashtalking gains a
competitive edge in the AdTech market with its strong capabilities
such as creative automation for personalized and impactful campaign
messaging, use of AI and accelerated workflows for sophisticated ad
synchronization, robust ad verification & fraud detection, and
robust ad serving support for identity resolution and detailed
advertising placement. Mediaocean’s ability to provide holistic
technology offerings, cater to a wide range of use cases, and solid
product strategy & roadmap has reaffirmed its position as the
leader in the SPARK Matrix: AdTech Platform, 2024”.
Visit www.flashtalking.com/spark-matrix-ad-tech-platform-q2-2024
to download the SPARK Matrix: Ad Tech Platform, Q2 2024.
About Flashtalking by Mediaocean
Flashtalking unleashes the power of creative to make media work
better. As the leading independent platform for personalization and
intelligence across all marketing channels, our Creative Ad Tech
bridges the gap between creative and media. We provide AI and
automation to connect the silos between teams and deliver more
efficient production, versioning, and distribution of creative. Our
solutions operate at scale across CTV, Video, Display, Social,
Native, Audio, DOOH, and Retail Media channels. As part of
Mediaocean, Flashtalking is tied into the industry’s core ad
infrastructure for omnichannel planning, buying, and billing. Visit
flashtalking.com to learn more.
About Quadrant Knowledge SolutionsQuadrant
Knowledge Solutions is a global advisory and consulting firm
focused on helping clients in achieving business transformation
goals with Strategic Business and Growth advisory services. At
Quadrant Knowledge Solutions, our vision is to become an integral
part of our client’s business as a strategic knowledge partner. Our
research and consulting deliverables are designed to provide
comprehensive information and strategic insights for helping
clients formulate growth strategies to survive and thrive in
ever-changing business environments.
For more available research, please visit
https://quadrant-solutions.com/market-research
Media ContactsBroadsheet Communications for
Mediaocean Kendall Allen
Rockwellkendall@broadsheetcomms.com
Quadrant Knowledge SolutionsAjinkya
Ingleajinkya@quadrant-solutions.com