Optimove to Exhibit and Highlight New Advancements in its Customer-Led Marketing Platform at the 2024 Gartner® Marketing Symposium| Xpo™ in London, U.K. 13-14 May
May 01 2024 - 12:13PM
Optimove will highlight new advancements to its Customer-Led
Marketing Platform at the Gartner Marketing Symposium taking place
in London, 13-14 May.
The new advancements in the #1 Journey Orchestration Platform
include WhatsApp Integration, Self-Optimizing Streams, and Web
Inbox. These enhancements empower marketers to elevate customer
engagement and drive business growth. Optimove is featured as a
platinum sponsor at the Gartner Marketing Symposium.
This news comes on the heels of the announcement of other
advancements at the Optimove Connect Conference on March 21,
2024.
Optimove Advancements:
WhatsApp Integration: With Optimove's WhatsApp
Integration, brands can now seamlessly connect with nearly two
billion active users worldwide. This integration enables
personalized recommendations and content delivery, enriching
customer engagement across channels and allowing brands to
integrate WhatsApp interactions into any cross-channel journey
seamlessly. WhatsApp can be used for AI-orchestrated campaigns and
journeys across Optimove.
Self-Optimizing Streams: Rather than running a
"winner take all" A/B/n test for multi-campaign streams, Optimove's
revolutionary Self-Optimizing Streams utilize AI to determine the
best journey for each customer across a series of touchpoints. Over
time, OptiGenie learns, adapts, and continuously optimizes the
perfect allocation of customers for each treatment, catering to
seasonality, relevant products, and changes in customer
preferences. Self-Optimizing Streams build on Optimove's existing
Self-Optimizing Campaigns and Journeys, enabling marketers to
deliver unprecedented, personalized experiences while aligning with
business goals.
Web Inbox:
This new feature allows businesses to deliver personalized messages
directly to a user's inbox on their website, fostering a more
direct and interactive connection. The marketer can completely
design a message in the Web Inbox to drive engagement through
personalization and can be orchestrated into cross-channel journeys
alongside all other channels.
According to Pini Yakuel, Optimove Founder and CEO, "At
Optimove, we're committed to empowering marketers to realize
their multipotentiality via powerful tools that allow them to truly
connect with their customers in real time. We ensure brands deeply
engage with customers effectively to drive meaningful interactions.
These new advancements underscore our commitment to ensuring
marketers create personalized customer experiences that maximize
customer retention and lifetime value."
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About the Gartner Marketing
Symposium/Xpo™
The Gartner Marketing Symposium/Xpo is taking place May 13-14 in
London and June 3-5 in Denver, providing marketing leaders with
actionable advice about the trends, tools and emerging technologies
they need to deliver business results. Follow news and updates
coming out of the conference on the Gartner Newsroom and on X and
LinkedIn using #GartnerMKTG.
About Optimove
Optimove is the first
Customer-Led Marketing and Engagement Platform. Its solutions
ensure that marketing always starts with the customer instead of a
campaign or product. Customer-led marketing has been proven to
deliver brands an average increase of 33% in customer lifetime
value.
It is the only Customer-Led Marketing Platform powered by the
combination of 1) rich historical, real-time, and predictive
customer data, 2) AI-led multichannel journey orchestration, and 3)
statistically credible multitouch attribution of every marketing
action.
Optimove provides industry-specific and use-case solutions for
hundreds of leading consumer brands. For more information, go to
Optimove.com.
Guy Leshno
Optimove
+447716089172
Guy_l@optimove.com