Ritual Launches the Holy Grail of Fitness: a Tailored, Holistic Approach to Personal Well-Being
May 01 2024 - 11:52AM
Business Wire
Led by relatable and experienced coaches,
online fitness platform Ritual delivers stackable workouts tailored
to anyone’s fitness level
Ritual, the family owned and operated lifestyle and
fitness company, today officially launched its online platform that
offers fresh content daily to help anyone establish and maintain
healthy habits. Ritual members have access to programming and tools
designed to help anyone meet their movement goals. Through tailored
stackable workouts lasting between 5 and 55 minutes per session,
members can achieve consistency and routine without time-consuming,
expensive trips to the gym where workout culture inhibits inclusion
and comfort. These bite-sized, digestible lessons are designed to
remove barriers to entry and roadblocks, eliminating the age-old
excuse about working out: finding the time and space to make it
happen. The dynamic program is comprehensive so that it grows with
your progress and conforms to your needs and lifestyle.
As integral as the fitness component, Ritual also focuses on
monthly lifestyle topics ranging from hormones and gratitude to
cold therapy and nutrition. Focused over a longer period of time to
build long-standing lifestyle habits, Ritual tackles one lifestyle
topic per month. By matching seasonality of the year with natural
biological rhythms, Ritual deploys the right lessons at the right
time to create a holistic journey to maximizing well-being. For
example, April was Nutrition Month because April is when people
start gearing up for summer weather and their physical state
becomes top of mind. Seasonal change means food options become more
diverse and important, and fresh food choice flexibility peaks
increasing flavor enjoyment. In the fitness world, people start
thinking about getting fit and shredded for the summer season
whereas the winter mindset has us bulking up to huddle for
warmth.
“We’re not professional athletes. We didn’t grow up in a gym. We
don’t live in a TikTok/Instagram fantasyland. We’re hardworking
people with a regular family who have spent a combined 25 years
training thousands of people and are putting that expertise in
Ritual,” said husband and wife founders Amy & James McClimans.
“Our ethos is to ‘Meet people where they’re at.’ We don’t put
people into funnels or create workouts that are too broad. Instead,
we created a mass customized approach and combined that with
lifestyle lessons so that anyone can apply a new regiment to their
life with minimal barriers and a low learning curve. As parents, we
also think it’s critically important to be able to bring family
into your routine to establish a healthy fitness example and
increase the odds of sticking to regimen over time. We know that
families are more inclined to get involved when children witness
their parents doing it. It also doesn’t hurt that Ritual is far
more financially approachable than those expensive family gym
memberships.”
“I’ve been working with Amy and James for years and their
program has helped me to truly understand: our bodies are designed
for movement, it’s achievable to focus on myself and continually
work towards my long term health needs,” said Amy Khan, an early
Ritual adapter. “Making a fitness plan to keep active has always
been difficult for me because life always gets in the way. Ritual
has all the tools readily available so that I am able to achieve
these goals everyday. Their tailored approach that uses fresh,
daily content caters to my level of activity and lifestyle, setting
me up for success in a way I never thought possible until now.
Whether I only have 5 minutes for a quick routine or a full hour to
really give it my all, Ritual has all the solutions I need to keep
me going and engaged.”
Joining Ritual today sets your whole crew up for success now and
tomorrow. Move, dance, laugh, and blow off steam. Learn how good it
feels to stretch, lift, and see your body grow stronger. Ritual
brings it all together, better than anyone else. To learn more
about becoming a member of Ritual, please visit:
www.ritual365.com
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Gregg Delman gregg@gthreemedia.com