Amidst a period of significant expansion, Empower Pharmacy
embarks on a strategic rebranding initiative, aimed at enhancing
customer and employee experience and reinforcing its commitment to
excellence
HOUSTON, May 1, 2024
/PRNewswire/ -- Empower Pharmacy, the country's most advanced
compounding pharmacy, today announced a significant milestone with
the launch of its brand refresh, signaling the start of a new
chapter aimed at enhancing healthcare accessibility and elevating
patient, provider, and employee experiences. This comprehensive
update reflects the company's commitment to excellence, innovation,
and customer-centricity represented by a vibrant brand, redesigned
website, and new employee talent program.
The brand refresh marks a new era for Empower, highlighting its
dedication to enhancing services for customers and employees alike.
By actively seeking feedback from both groups, Empower
ensures that customers' and employees' needs are met, and
experiences continually improved, underscoring the company's
ongoing dedication to excellence through responsiveness and
improvement.
"We are launching this fresh approach to meet the needs of our
consumers – both patients and providers – on their wellness journey
through quality and affordable customized medication," said
Shaun Noorian, CEO of Empower. "Our
growth throughout the last decade has mirrored the transformation
of pharmacy from big box retail brick-and-mortar to consumer-driven
health and wellness telehealth." Telehealth is serving consumers
nationwide with reportedly more than 35% of individuals aged 18 and
over relying on telemedicine in the past year.
Empower's Chief Sales and Marketing Officer, Nicole R. Braley, highlighted that "recent
surveys indicate that 71% of respondents have turned to online
pharmacies in the last one to three years, highlighting the demand
for better digital services.1 As part of our strategic
rebranding, we are striving to ensure the greater market fully
understands the opportunities available through a compounding
pharmacy. By exceeding expectations in how we meet their needs, we
set a new standard for the industry."
Key elements of the brand refresh include a new visual identity
that showcases Empower's commitment to excellence and innovation.
The redesigned website improves user experience, offering easier
access to essential information and services. Updated product
packaging aligns with the renewed visual identity, reinforcing
Empower's focus on quality, safety, and innovation. Enhanced
messaging across all platforms supports the company's goals for
improved patient access, emphasizing personalized care and
empowering both patients and healthcare professionals.
In addition to enhancing the customer experience, the brand
refresh is also embodied in Empower U, a comprehensive internal
program designed to empower and engage team members. Through
Empower U, employees will receive training and resources to enhance
their skills, including the ability to earn continuing education
units (CEUs) for licensed employees, and contribute to the
company's success.
"At Empower, we believe in investing in our employees and
ensuring they have the best employee experience," said Empower's
Chief People Officer, Scott
Leuchter. "Empower U reflects this commitment and is focused
on engaging, enabling and enriching our people so they can impact
their team members, patients, providers and communities they serve.
Together, these changes demonstrate our ongoing commitment to
enhance the experiences of our employees and customers."
Empower Pharmacy's brand refresh reaffirms its position as the
trusted leader in the compounding pharmacy industry, reflecting its
ongoing commitment to innovation, growth, and delivering
unparalleled value to patients, providers, and their employees.
About Empower Pharmacy
Empower Pharmacy is North
America's leading 503A compounding pharmacy serving patients
with personalized prescription medication throughout the health and
wellness markets. Empower Pharmacy is a wholly owned subsidiary of
Empower Clinic Services, LLC. Empower Pharmacy is headquartered in
Houston, Texas, delivering
customized pharmaceutical solutions to more than 25,000 prescribers
and several million patients throughout the United States and internationally. For
more information about Empower Pharmacy, please visit
empowerpharmacy.com.
1 ASOP Foundation. (2023). AMERICANS' PERCEPTION AND
USE OF ONLINE PHARMACIES: ASOP Foundation 2023 Consumer Survey.
Retrieved from
https://asopfoundation.pharmacy/wp-content/uploads/2023/12/ASOP-Foundation-Consumer-Behavior-Survey-Key-Findings-2023.pdf
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SOURCE Empower Pharmacy