Parks | Pilkerton selects Cloze’s AI-powered real estate platform to drive marketing conversion, referrals, and repeat clients
May 01 2024 - 9:01AM
Cloze, a software company that delivers AI-powered real estate
solutions, announced today that Parks | Pilkerton, Tennessee’s
largest residential real estate company, has selected the Cloze
Platform for lead management, multi-channel marketing automation,
and customer relationship management (CRM). Cloze’s robust
artificial intelligence (AI) capabilities will help Parks |
Pilkerton agents and leadership increase productivity and lead
conversion.
Embracing technology integrationPrior to
selecting Cloze, Parks | Pilkerton had offered CRM and marketing
tools associated with an all-in-one platform. Given limited agent
adoption, the management team looked for a new solution that would
appeal to agents, could help increase referrals and conversion
rates, and still maintain the seamless integration typically found
within an all-in-one solution.
“As an organization,
we’re committed to providing the best tools to help our agents
thrive,” said Hunter Connelly, CEO of Parks | Pilkerton. “Cloze
delivers the proven, mobile-first CRM, marketing, and lead
management platform we were looking for, while also fitting easily
into the tech stack we already have in place. As a result, we’re
seeing our agents become even more efficient and effective with
tools they already use and love.”
The firm has invested
heavily in a set of tools already widely used among its 1500 Parks
Real Estate and Pilkerton Realtors® agents, making interoperability
particularly critical. Cloze supports more than 100 integrations,
including Parks | Pilkerton’s extensive technology investments:
Dotloop, Homespotter Boost, Lolo Gifts, Microsoft 365, RealScout,
and Xpressdocs.
These integrations make
it easier for the company and its agents to:
- Capture and convert leads from
advertising, third-party portals, the website, and other lead
sources using Cloze Leads
- Drive engagement, interest, and
urgency with Cloze Marketing’s AI-driven campaigns
- Build deeper relationships, while
tracking engagements and transaction details using Cloze CRM
The Ninja Selling
toolbeltIn addition, Parks | Pilkerton strongly embraces
the Ninja philosophy and wanted to find a platform that aligned
with its principles. Cloze’s AI-driven CRM includes native support
for Ninja Selling, helping agents build, maintain, and strengthen
sphere relationships. In addition to helping agents keep all
communication organized and in one place, Cloze CRM makes
recommendations for who to contact and how frequently based on past
interactions, relationship depth, and engagement preferences.
Because the platform’s
functionality is consistent across both mobile and desktop, agents
can take action even while on the move, a critical productivity
booster given how much time agents spend away from a computer.
“The adaptability of the
Cloze Platform is incredible,” said Nancy Amaker, chief marketing
officer at Parks | Pilkerton. “From its mobile-friendly design and
thoughtful incorporation of AI to its integration with our existing
tools, Cloze makes it easy to get started and get value out of our
investment.”
About
ClozeCloze’s artificial intelligence (AI)-powered real
estate platform translates everyday communications into actionable
insights that brokerages and their agents use to close more deals,
drive higher revenue, and increase profitability. Cloze achieves
this by strengthening relationships, reducing manual work, driving
a more consistent lead-to-close experience, and improving both
marketing ROI and overall closure rates.
Cloze’s full suite of real estate solutions includes Cloze CRM,
Cloze Marketing, Cloze Leads, and Cloze AI Insights. To learn more,
visit cloze.com.
About Parks | PilkertonParks Real Estate is
home to more than 1,500 agents in 15 offices across five counties,
making it the largest residential real estate company in Tennessee.
Parks frequently earns the top ranking in annual market share with
home sales totaling in the billions. Parks is the Nashville
Business Journal’s top-ranked residential brokerage firm and highly
ranked as a top real estate brokerage in the U.S. by RealTrends.
With a focus on staff and agents, Parks has been recognized as a
Top Workplace by The Tennessean for eight consecutive years.
More information is available at parksathome.com.
Cloze Press Contact:
Alex Coté
+1 781-362-5334
press@cloze.com