Feature enhancements, new research studies, and
a growing partnership ecosystem all part of an ongoing commitment
to support women throughout all phases of life
In honor of Women's Health Month, ŌURA, maker of Oura Ring, the
most accurate and trusted smart ring, today launched Be the Expert
in You, a month-long, multi-channel campaign dedicated to giving
every woman's body a voice. The Finnish company has been steadily
adding to its slate of women's health features and research since
2021 and, throughout the month of May, will be introducing
additional features, innovative studies, and personal stories from
both employees and members to promote body literacy for women of
all ages.
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the full release here:
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Introducing Be the Expert in You with
ŌURA (Photo: Business Wire)
Be the Expert in You marks the latest development in Oura’s
commitment to delivering products and research that are designed
for women and provide a holistic approach to health. This is the
most recent of many women's health investments from the company,
including the launch of its Pregnancy Insights feature, the
publication of trailblazing fertility research with the University
of California, Berkeley, and the first wearable integration with
FDA-cleared birth control app Natural Cycles.
“Female health conditions receive only one percent of global
healthcare research funding, which has created a significant
knowledge gap that hinders women from fully understanding basic
information about their bodies,” said Dr. Neta Gotlieb, product
manager for women’s health at Oura. “For example, a recent survey
found that one in four women do not understand their menstrual
cycle. Oura is uniquely positioned to be a critical partner for
women to close this information gap and become experts in
themselves through comprehensive data, personalized insights, and
ongoing research on a variety of women's health topics.”
Introducing More Features Designed for Women
In the coming weeks, Oura will introduce two new women’s health
updates in the Oura App. The latest enhancement to Oura's period
tracking feature, Cycle Insights, will provide members with even
more details about their cycles. Now, users will receive data about
their cycle regularity, typical cycle length, and typical period
length so they can learn patterns and seek care if needed,
especially those with irregular cycles and women in perimenopause.
Oura members will also be able to share this information through
the new Cycle Insights Report, a comprehensive report designed in
partnership with members of Oura's Medical Advisory Board. Cycle
Insights Report will include cycle length, period length,
temperature variation charts, cycle variability, and more to help
women feel seen and empowered in conversations with their
healthcare professionals.
“Personal data can be an extremely validating tool for women who
have irregular cycles, but until recently, it has not been widely
accessible,” said Holly Shelton, chief product officer at Oura.
“Fifty-nine percent of women have sought treatment from doctors who
did not believe them or ignored their needs, and our hope is that
we can equip our members with the tools needed to advocate for
themselves and their health.”
In addition to Cycle Insights, Oura will update the algorithm
behind its Readiness Score to take into account the natural
physiological fluctuations that occur throughout a woman's
menstrual cycle, such as increased temperature and heart rate and
decreased heart rate variability (HRV) during the luteal phase.
With this update, members enrolled in Cycle Insights will not see
decreases in their Readiness Scores as a result of their normal,
cyclical biometric changes, making it a more accurate measurement
of wellness.
"Female physiology differs dramatically from male physiology,
which makes it necessary to create algorithms that address the
needs of both," said Shelton. "We are committed to continuing to
improve the Oura experience for our female members by delivering
data and insights that accurately and comprehensively explain
what's happening in their bodies every day."
Expanding Research for Underserved Populations
On May 16, at the Women of Wearables Menopause 2.0 Conference,
Oura and Clue will unveil new research findings from both Oura Ring
and the Clue App that illustrate the impacts of perimenopause and
menopause. As part of that research, a recent analysis of Oura
member tagging data found that when comparing women ages 45-54 to
women ages 25-34, women in the perimenopausal age range are 56%
more likely to tag migraine, 57% more likely to tag hot flashes,
and 41% more likely to tag night sweats. These preliminary findings
mark the first step in an exciting collaboration between the two
organizations to shed light on the myriad of ways that menopause
can affect overall well-being, with an additional collaboration
with researchers at the University of California, Berkeley, coming
soon.
“Our science agenda to advance women's health consists of
several large-scale studies with leading academic institutions, and
we are proud to introduce new research during the month of May that
will give more women a better understanding of their bodies,” said
Alicia Clausel, clinical research scientist at Oura. “No matter
your age or your fertility status, every woman should have the
resources they need to manage their health.”
Growing an Ecosystem of Women’s Health Partners
To continue delivering a comprehensive product offering and
expansive research agenda, Oura is committed to establishing
connections with leading women's health partners. In 2022, Oura
partnered with Natural Cycles, the first FDA-cleared birth control
app, to allow members to sync temperature-trend data straight from
the Oura Ring, offering a convenient and accurate alternative to
measuring their temperature manually. As of March 2024, 30% of
female Oura members in their thirties and 41% of female members in
their twenties were using the Oura and Natural Cycles
integration.
Over the last year, Oura has expanded its women's health
integrations with other leaders in the space, including Clue, Glow,
and Flo, to allow members to dive deeper into their data and
insights using whichever platform best meets their needs. The
company is actively growing this list to include additional women's
health partners so that no matter where or how a person chooses to
track, Oura can be a measurement companion.
Designing the Future of Wearable Tech for Women, by
Women
Oura is proud to have a strong group of women at the helm of
these features, research studies, and partnerships. Throughout the
month of May, many of them will share their own Oura stories that
have helped shape the company's vision and mission to give every
body a voice. Among them is Dorothy Kilroy, Oura's chief commercial
officer, who has spearheaded Oura's partnership efforts in the
women's health space and grown the commercial business to include
collaborations with over 800 organizations.
“When we think of women's health, we tend to boil it down to
reproductive health, when in reality, it is so much more than
that,” said Dorothy Kilroy, chief commercial officer at Oura. “For
me personally, juggling being a mom and my professional career was
extremely overwhelming. Seeing my scores and Oura data has helped
inform me what's happening to my body beyond my cycle. I can see
the bigger shifts in my ability to manage stress, and how my
transition to menopause was impacting my sleep, my activity, and
even my mood. We are finally building tools to connect the dots for
women throughout all phases of their lives.”
The Be the Expert in You campaign is a multi-channel media
campaign featuring two full-page print advertisements in The New
York Times Style Section, a custom-branded video in collaboration
with Vogue, and several digital display advertisements. In
addition, the company will be releasing four videos throughout the
month to tell the stories of the women working behind the scenes at
Oura and the motivation behind making Oura Ring the smart ring of
choice for women.
For more information, visit ouraring.com/womens-health.
About ŌURA:
ŌURA is the company behind Oura Ring—the smart ring that
delivers personalized health data, insights, and daily guidance.
With sleep as its foundation, Oura Membership fosters healthy
habits to make wellness and recovery a mindful, daily practice.
Validated against medical gold standards and driven by continuous
monitoring of individual biometrics, the lightweight and
comfortable Oura Ring is one of the most accurate wearables
available. For organizations, Oura For Business connects individual
well-being with collective outcomes by making performance
measurable, actionable, and attainable. Founded in Finland with
offices in Oulu, Helsinki, San Francisco, and San Diego, ŌURA has
raised more than $350 million and is valued at $2.55 billion. For
more information, please visit http://ouraring.com/.
Oura Ring is not a medical device and is not intended to
diagnose, treat, cure, monitor, or prevent medical
conditions/illnesses.
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version on businesswire.com: https://www.businesswire.com/news/home/20240430591268/en/
Kristin Messina, ŌURA kristin.messina@ouraring.com
press@ouraring.com