Valuedynamx Partnership With Expedia Group Drives 20% Growth
April 24 2024 - 6:00AM
Business Wire
Valuedynamx, a Collinson Company and leading global provider of
curated, data-driven purchase rewards, celebrates the first
anniversary of their global partnership with Expedia Group. The
partnership expanded travel redemption offers for Valuedynamx’s
loyalty program partners and their customers, enabling loyalty
program partners across industries to engage their customers with
flexible reward currency redemption via Expedia’s global network of
lodging partners. In the last 12 months, Valuedynamx has
experienced a 20% growth in bookings in this category through the
enhancement of its Travel Redemption program, which now enables
real-time redemption for travel bookings at Expedia’s more than
700,000 hotel and other accommodation properties worldwide. This
expanded offering ensures that customers engaged in loyalty
programs experience a new level of choice when it comes to reward
redemption.
With consumers looking for ways to maximize their everyday
spending, shopping through their reward programs remains a
consistent strategy. Through the partnership with Expedia Group,
Valuedynamx has expanded its travel redemption portfolio, offering
better value and increased choice in alignment with the ongoing
consumer demand for travel. Loyalty program customers can leverage
their earned reward points for travel bookings with Expedia Group
through Valuedynamx’s Travel Redemption program. Loyalty members
can book lodging from Expedia Group’s extensive global supply and
gain access to Expedia Group’s Member Only Deals – special rates
offered by the company’s hotel partners to loyalty members - to tap
into savings.
“We are thrilled to see such a significant increase in bookings
as a result of the expansion of our travel redemption offerings
through this exciting partnership with Expedia Group, a strategic
move aimed at empowering our valued loyalty program partners,” said
James Berry, Managing Director at Valuedynamx. “Addressing the
growing demand for flexibility and choice in redeeming reward
points, this enhancement perfectly aligns with our commitment to
driving customer engagement among our loyalty program partners. By
diversifying our travel redemption options, we not only help our
partners to cater to customers’ desires, but also streamline the
redemption process for a faster and more accessible experience.
This approach enables our customers to seamlessly utilize points
for personalized travel rewards, fostering both customer
satisfaction and revenue growth.”
“At Expedia Group, we’re always finding new and innovative ways
to help our global network of B2B partners build loyalty with their
customers,” said Carolina Cabero, vice president of Commercial
Partnerships at Expedia Group. “The integration with Valuedynamx
and our industry-leading Rapid API solution has enabled them to
meet the increasing consumer demand for flexible reward redemption
options. We are happy to have seen strong outcomes so far and look
forward to our continued partnership.”
For more information about Valuedynamx’s robust reward and
loyalty solutions portfolio, visit Valuedynamx.com.
About Valuedynamx
Valuedynamx is a leading global provider of curated, data-driven
omnichannel purchase rewards. Part of Collinson, a group
acknowledged for delivering the world’s most valued travel
ecosystem, Valuedynamx combines its expertise across payments,
card-linking, affiliate marketing, earning and redemption into a
single entity that delivers relevant and engaging solutions for its
clients. Valuedynamx enhances customer loyalty and drives
transactional engagement for some of the world’s largest airlines,
banks, financial institutions and hotel groups. Valuedynamx
supports over 400 million consumers, maintains 50,000 retail and
travel partners, and provides more than 400,000 rewards in more
than 180 countries.
Collinson has more than 30 years in loyalty and customer
engagement experience, and more than 10 years focused on delivering
loyalty commerce solutions. The organization has been at the
forefront of loyalty innovation, continually evolving and building
capability to meet the changing needs of clients and their
customers.
For more information, visit www.valuedynamx.com.
About Expedia Group
Expedia Group, Inc. brands power travel for everyone, everywhere
through our global platform. Driven by the core belief that travel
is a force for good, we help people experience the world in new
ways and build lasting connections. We provide industry-leading
technology solutions to fuel partner growth and success, while
facilitating memorable experiences for travelers. Our organization
is made up of three pillars: Expedia Brands, housing all our
consumer brands; Expedia Product & Technology, focused on the
group’s product and technical strategy and offerings; and Expedia
for Business, consisting of business-to-business solutions and
relationships throughout the travel ecosystem.
Expedia Group’s three flagship consumer brands include:
Expedia®, Hotels.com®, and Vrbo®. One Key™ is our comprehensive
loyalty program that unifies Expedia, Hotels.com and Vrbo into one
simple, flexible travel rewards experience. To enroll in One Key,
download Expedia, Hotels.com and Vrbo mobile apps for free on iOS
and Android devices. One Key is currently available in the U.S. and
will become available globally soon.
For more information, visit www.expediagroup.com. Follow us on
Twitter @expediagroup and check out our LinkedIn
www.linkedin.com/company/expedia.
© 2024 Expedia, Inc., an Expedia Group company. All rights
reserved. Trademarks and logos are the property of their respective
owners. CST: 2029030-50
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Tara Strazdas The Fletcher Group 732.275.7732
Tara@fletchergroupllc.com