TIDMASG 
 
RNS Number : 6751W 
Avanti Screenmedia Group PLC 
31 July 2009 
 

31 July 2009 
 
 
ASG Media plc 
("ASG" or the "Company") (AIM: ASG.L) 
 
 
Funding update 
 
 
ASG Media, the AIM listed leading digital screen media specialist, announces 
today that the Company has secured further funding through the issue of 
GBP75,000 of convertible loans (the "New Convertible Loans") to Neo Media Group 
SA ("Neo Media"). 
 
 
The New Convertible Loans carry an annual interest rate of 10% percent and are 
due to be repaid or converted in 12 months. 
 
 
If converted, the New Convertible Loans carry a conversion price of 1p per share 
which will require the issue of up to 7,500,000 new ordinary shares. 
 
 
The proceeds will be used to provide further working capital. 
 
 
As announced on 14 July 2009 Neo Media holds approximately 29.4 per cent. of the 
issued share capital of the Company and has previously subscribed for GBP1.9m of 
other convertible loans.  As such the transaction is under Rule 13 of the AIM 
Rules a related party transaction.  The Directors, consider, having consulted 
with its nominated adviser Charles Stanley Securities, that the terms of the 
transaction are fair and reasonable insofar as its shareholders are concerned. 
Upon full conversion of the existing convertible loans and the New Convertible 
Loans Neo Media would own 180,136,363 ordinary shares representing up to a 
maximum of 61.2 per cent of the Company's enlarged issued share capital. 
 
 
The Board considers that the subscription for the New Convertible Loans is in 
the best interests of the Company and Shareholders as a whole details of an EGM 
to approve the issue of new shares will be sent to shareholders in due course. 
 
 
 
 
 
 
Enquiries: 
 
 
+------------------------------------------------+----------------------+ 
| ASG Media plc                                  |        020 7902 2345 | 
| Jamie Ball, Managing Director                  |                      | 
| Gary Truman, CFO                               |                      | 
|                                                |                      | 
+------------------------------------------------+----------------------+ 
| Charles Stanley Securities                     |        020 7149 6000 | 
| Nominated Adviser                              |                      | 
| Russell Cook/Freddy Crossley                   |                      | 
|                                                |                      | 
+------------------------------------------------+----------------------+ 
| Bishopsgate Communications Limited             |        020 7562 3355 | 
| Robyn Samuelson/Siobhra Murphy                 |                      | 
+------------------------------------------------+----------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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