REDWOOD CITY, Calif.,
Sept. 17, 2015 /PRNewswire/
-- QuanticMindSM, previously known as InsideVault,
announced that it raised $10.3
million. QuanticMind provides sophisticated marketers
superior performance on paid search, social, display and mobile
advertising. Funding is intended to power the delivery of the
world's only predictive advertising management platform
("AMP").
The majority of financial backing includes $7 million in Series A equity from Safeguard
Scientifics, Inc. (NYSE: SFE). Proceeds will be used to expand
QuanticMind's operational infrastructure with a direct focus on
product, engineering, marketing and sales efforts as QuanticMind
expands.
According to Co-Founder and COO, Brian Bird, "Rebranding the
company as QuanticMind comes at an ideal time, enabling us to
leverage the high potential for this new capital infusion.
QuanticMind communicates our unique value proposition in the
marketplace—combining data science principles and machine learning
technology. QuanticMind suggests a smart, numbers-based
approach."
QuanticMind Search provides marketers with a product to
manage and optimize search campaigns and bidding on Google AdWords,
Bing Ads, Yahoo Gemini and other search engines across all device
types. Marketers can also manage bidding on related display
networks, shopping campaigns, and remarketing inventory.
QuanticMind Social provides marketers with a product to
manage and optimize social campaigns on Facebook Ads, Twitter Ads,
LinkedIn Ads and other social networks accessed via mobile devices,
desktops and tablets.
How the QuanticMind Platform works: With cutting-edge big
data technology and an innovative data science approach, these
seamless products are built on top of the QuanticMind Platform,
which provides a decision engine with cross-channel analytics and
integration. The QuanticMind Decision Engine then uses machine
learning to provide predictive analytics, distributed cloud
architecture to provide unlimited data capacity, and in-memory
processing to provide super-fast reporting and bidding
capabilities.
"Advertising is, and will remain, one of the largest markets in
the world, and the industry continues to undergo massive
technological disruption," said Mark Mitchell, Principal,
Technology at Safeguard who joined QuanticMind's board of
directors. "The market for paid search, social, display and mobile
is expected to grow to $133 billion
in the coming years and has yet to fully realize the benefits of
predictive technology. QuanticMind is well positioned to become a
key player and game-changer within the marketing technology
marketplace. We welcome QuanticMind to our strong group of
technology partner companies and believe that QuanticMind has
tremendous opportunity to capitalize on the growth of the search,
social, display and mobile advertising market."
QuanticMind's Co-Founder and CEO, Chaitanya Chandrasekar, is
optimistic about future development opportunities secured as a
result of Safeguard's funding, particularly as QuanticMind
navigates a highly competitive landscape.
"None of the first generation bid management tools—such as Marin
Software, Kenshoo, and Adobe - Efficient Frontier, which were
designed circa 2006—were built to handle the scale of data and
complexity of online marketing in 2015. Their simple bidding
algorithms are falling behind," said Chandrasekar. "QuanticMind was
founded to bring the advertising management platform category into
the future. In doing so, we are proud to power the industry's
highest performing marketers. Many Google top 50 advertisers, as
well as companies spending over $1
million a year on search and social, have switched to
QuanticMind. Advancements in our product along with acquisition of
funds from a respected source like Safeguard validates our growth
and makes us very excited about the opportunity that lies ahead for
QuanticMind and our customers."
About QuanticMind
QuanticMindSM, the Platform for Smarter Advertising,
is a rapidly growing software-as-a-service company. It is the
performance leader in predictive advertising management software
for paid search, social, display, and mobile. QuanticMind is
reinventing advertising management software for enterprise-level
advertisers. The company has brought together machine learning,
distributed cloud, and in-memory processing technologies to provide
the most intelligent, most scalable, and fastest platform
available. A global community of sophisticated marketers including
Ogilvy, Advanced Auto Parts, and Glasses.com has upgraded to
QuanticMind to take advantage of its smart data science and
flexible big data engine. For more information, please
visit www.QuanticMind.com.
About Safeguard Scientifics
Safeguard Scientifics, Inc. (NYSE:SFE) has a distinguished track
record of fostering innovation and building market leaders. For six
decades, Safeguard has been providing growth capital and
operational support to entrepreneurs across an evolving spectrum of
industries. Today, Safeguard is focused specifically on two
sectors—healthcare and technology. Specifically, Safeguard targets
early and growth-stage companies in advertising technology, digital
media, financial technology, enterprise software, Internet of
Things, devices, diagnostics, digital health and healthcare IT. For
more information, please visit www.safeguard.com or follow us on
Twitter @safeguard.
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