By Giovanni Legorano

MILAN--UniCredit SpA and Banco Santander SA have reached a preliminary deal to merge their asset management units, which will combine all the activities of the two money managers, except Santander's U.S. operations, the Italian lender said.

The merger will see the creation of a holding company retaining UniCredit's Pioneer Investments brand, which will be 50%-owned by UniCredit and 50%-owned by private equity firms Warburg Pincus LLC and General Atlantic LLC. The two private equity firms together currently own 50% of Santander Asset Management.

The newly created holding company will own stakes in two separate units--one comprising Pioneer's U.S. business, which the holding company will control completely. The other unit will consist of Pioneer and SAM's non-U.S. businesses, of which the holding company will own two-thirds. The remaining third will be owned by Santander.

The deal involves a 1.1 billion euro ($1.18 billion) cash payment to UniCredit from Santander and the two private equity funds, a person familiar with the matter said.

The company resulting from the merger will have an enterprise value of around EUR5.5 billion and will have EUR400 billion in assets under management.

Write to Giovanni Legorano at giovanni.legaorano@wsj.com

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