NEW YORK, April 15, 2015 /PRNewswire/ -- Wunderman
announced today that Yannis Kotziagkiaouridis has joined as global
chief analytics officer, effective immediately. Kotziagkiaouridis
will lead and expand a global team of analytics specialists who are
experts in uncovering insights that inform creative and content. In
his role, Kotziagkiaouridis ensures that Wunderman can create
relevant, resonant communications aimed at individual preferences
anywhere in the world.
Based in Dallas,
Kotziagkiaouridis will develop and integrate strategies for
analytical insights that leverage Wunderman's extensive data and
data-driven technology capabilities. Building on Wunderman's global
analytics capabilities, Kotziagkiaouridis will deliver
state-of-the-art analytics services to our clients. He will also
oversee the development of additional proprietary analytics
products and platforms. In support of new business efforts, he will
provide robust analytics assessments and road maps.
Kotziagkiaouridis will report to Gary S.
Laben, Wunderman's global chief data officer and CEO of KBM
Group - the data, insights and marketing technology arm of
Wunderman. Additionally, Kotziagkiaouridis will oversee development
and delivery of analytics services for KBM Group. In that capacity,
he will report to William J.
Burkart, KBM Group's President and COO.
With 17 years of experience, Kotziagkiaouridis has a deep
understanding of CRM, segmentation and predictive analytics,
digital analysis and reporting, measurement of ROI, media mix and
brand impact assessment. He will be responsible for the addition of
analytics expertise and ensure consistent delivery of best
practices to clients throughout Wunderman as well as build
capabilities in new locations. Additionally, he will work closely
with Wunderman's Center for Advanced Analytics, based in
Singapore, to foster collaboration
and ensure the quality of analytics services across regions.
"Yannis has a proven track record in delivering analytics
strategies, applications and best practices to prominent brands
around the world," says Laben. "He will accelerate our ability to
marshal and align client thinking so that brands can evolve into
data-driven, insight-driven marketing organizations. Transforming
organizations to have a data-driven focus on consumer engagement is
key to their success and competitive advantage."
Kotziagkiaouridis joins directly from Merkle, where he was vice
president of CRM analytics and strategy, and a member of its
analytics executive team and operating committee. His
vertical-industry experience includes high technology, insurance,
financial management and B2B. Prior to that, he was vice president
of analytics strategy at TPG Direct, a part of Omnicom Group.
About Wunderman
Consistently ranked among the world's
top digital, CRM and mobile agencies, Wunderman delivers deeply
connected brand experiences, consumer engagements, data and
insights, and healthcare marketing solutions that build brands and
businesses. We blend creative, data and technology to connect
customers and brands. Founded by Lester
Wunderman in 1958, the agency now has 175 offices in 60
countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer,
Telefonica, Shell, UnitedHealth Group and leading local brands are
among our clients. Wunderman is part of WPP (NASDAQ: WPPGY) and
Young & Rubicam Group. Learn more at www.wunderman.com and
@wunderman.
CONTACT: Andrew Sexton
212.941.3726
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SOURCE Wunderman