Dow Jones Launches Luxury Real Estate Portal – Mansion Global
May 01 2015 - 11:31AM
Dow Jones announced today the launch of Mansion Global
(mansionglobal.com), a standalone, global luxury real estate web
site that brings together high-end property listings from
brokerages and developers around the world with comprehensive news
and data. By seamlessly integrating property search and related
news, the site is designed to empower international buyers to make
intelligent purchase decisions and to engage the luxury real estate
enthusiast. The site will feature original content as well as news
and information from News Corp publications and web sites around
the world. The site will launch with English, Spanish and
Chinese-language editions.
Launch sponsors for Mansion Global include Sotheby’s
International Realty, Extell Development Company and Sub-Zero and
Wolf.
“From the very start, we set out to build a site that would help
global luxury home buyers and enthusiasts navigate the complex
world of global real estate in a dynamic, digital-first format,”
said Trevor Fellows, Global Head of Advertising Sales for The Wall
Street Journal, whose team will oversee sales for Mansion Global.
“There has been an enormous surge of interest - and money - into
international real estate over the past few years and we believe
that as the market grows in size and sophistication that Mansion
Global can offer a real service to buyers and sellers alike by
offering a truly global database of luxury listings alongside news,
data and insights.
“New construction is a key element of the luxury home sector
globally and, as a result, Mansion Global will provide a unique
platform for new developments to showcase what makes their
properties particularly attractive to foreign investors.”
Mansion Global’s original content will be buyer-focused,
providing helpful news for global home hunters, emphasizing market
data and trends. As a true global portal for robust real estate
coverage, the site will also include relevant articles from The
Wall Street Journal, Barron’s, The Times of London, The Sunday
Times, The Australian and realtor.com. As a digital-first
operation, Mansion Global will optimize its content for digital
presentation and consumption. REA Group Limited in Australia, in
which News Corp owns a 61.6% interest, and PropTiger.com in
India, in which News Corp owns a 25% interest, will also provide
select listings to Mansion Global.
The site will include recurring, original editorial features,
such as Indicator Insights: The market data that
matter for global property buyers; Mansion
Essentials: Which high-end amenities raise property
values; Mansions New to the Market: Inside the
most intriguing listings on Mansion Global; and a Special
Report – Markets on the Verge: Where property investors
should be looking next. Additionally, in the coming weeks, Mansion
Global will feature enhanced listings data, video, interactive
maps, personalization and more.
“News Corp’s shared passion and dedication to real estate makes
them an ideal partner for the Sotheby’s International Realty®
brand,” said Wendy Purvey, Chief Marketing Officer, Sotheby’s
International Realty Affiliates LLC. “When launching their global,
standalone luxury real estate website, Mansion Global, Dow
Jones turned specifically to our brand to provide their affluent,
worldwide audience with access to the most sought-after and
extraordinary properties available today. Mansion Global also
partnered with us to exclusively own the lifestyle
sort feature, which allows a consumer to search for a home
with various lifestyles as the foundation. At the heart
of the Sotheby’s International Realty brand is our
commitment to exceptional lifestyles so it is an ideal
match to be the launch partner of Mansion Global
and offer this unique expertise.”
Michele Bedard, vice president of marketing
for Sub-Zero and Wolf, said, “We are proud to be a
part of the online launch of Mansion Global that will showcase
beautiful homes and design from around the world. Our work with Dow
Jones allows us to share with the world how Sub-Zero and
Wolf products fit seamlessly into any kitchen design no matter
the size or style, and we look forward to its success.” The concept
for Mansion Global was first incubated at News Corp, led by Chief
Executive Robert Thomson, as the new company assessed how to
maximize its real estate content and expertise – an opportunity
that grew following News Corp’s acquisition of Move, Inc., last
year. Working collaboratively with a small group of employees on
secondment for its development, Mansion Global was recently
incorporated into Dow Jones as it progressed toward launch.
With the addition of Mansion Global, Dow Jones will help bolster
News Corp’s growing real estate portfolio, which includes Move,
Inc, operator of realtor.com; The Wall Street Journal’s Mansion
section, launched in October 2012; as well as the company’s
majority ownership of REA in Australia. REA also has a stake in
iProperty, the leading digital real estate advertising business
across South East Asia. Mansion Global will create collaboration
opportunities across News Corp’s real estate portfolio.
Mansion Global is a Dow Jones product and is independent from
The Wall Street Journal and its Mansion real estate section.
About Dow Jones
Dow Jones is a global provider of news and business
information, delivering content to consumers and organizations
around the world across multiple formats, including print, digital,
mobile and live events. Dow Jones has produced unrivaled
quality content for more than 125 years and today has one of the
world’s largest newsgathering operations with nearly 2,000
journalists in more than 75 bureaus globally. It produces leading
publications and products including the flagship Wall Street
Journal, America’s largest newspaper by paid circulation; Factiva,
Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk &
Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow
Jones is a division of News Corp (Nasdaq:NWS) (Nasdaq:NWSA)
(AUST:NWS) (AUST:NWSLV).
Contact:
Ashley Huston
Dow Jones
212-416-2025
Ashley.huston@dowjones.com
@ashleyshuston
News (NASDAQ:NWSA)
Historical Stock Chart
From Aug 2024 to Sep 2024
News (NASDAQ:NWSA)
Historical Stock Chart
From Sep 2023 to Sep 2024