Harry's unveils its boldest initiative yet for
Veteran Mental Health, advancing its multimillion-dollar investment
in providing quality mental health care to guys everywhere.
NEW
YORK, July 6, 2025 /PRNewswire/ --
Today, Harry's, the men's grooming brand, announced 'Got
Your 6,' a social-first, community-driven campaign that invites
both Veterans and citizens to raise awareness and funds, in support
of Veteran mental health.
As part of their broader social mission to give guys everywhere
the access to mental health resources they need, Harry's has
donated over $2 million to the
Veteran community helping reach more than 127,000 Veterans, service
members, and their families to date. The new 'Got Your 6'
initiative showcases Harry's commitment to expanding access to
mental health resources, complementing its year-round strong
partnerships with leading nonprofits that support Veterans' mental
health.
"Since founding Harry's, giving back has been core to our DNA.
We believe everyone deserves access to quality mental health care,
and since the beginning we've been dedicated to supporting the
veterans community," said Jeff
Raider, co-founder of Harry's and co-CEO of Mammoth Brands.
"We're so proud to amplify the incredible work of our nonprofit
partners and engage our community through this initiative, all in
support of bringing better access to quality mental health care to
this community."
For the 'Got Your 6' campaign, Harry's is partnering with five
leading nonprofit organizations focused on Veterans mental health
to launch a nationwide social media challenge. Designed to raise
awareness and show support for military communities, the campaign
invites participants to complete six reps of their favorite
physical activity and share online with the hashtag #GotYour6.
Here's how it works:
Step 1: Record yourself doing 6 reps of your favorite
exercise. Think: push ups, pull ups, burpees, or a 6 mile run.
Step 2: Share it on Facebook, Instagram or TikTok. Be
sure to tag the branch of military you are supporting (ex:
#NavyGotYour6).
Step 3: Tag 6 friends to keep the momentum going!
For each post, Harry's will donate $6 to its nonprofit partners, up to $300k total split between five leading
nonprofit partners including Stop Soldier Suicide, The Headstrong
Project, One Tribe Foundation, Team RWB, and Bob Woodruff
Foundation. The goal is to spark a powerful wave of solidarity and
show Veterans that Harry's has their backs.
"Our military community—and the families who stand beside
them—deserve unwavering support, especially in life's most
challenging moments," said Brian E.
Kinsella, Co-Founder and Chairman, Stop Soldier Suicide.
"Through the Got Your 6 Challenge, Harry's is helping drive vital
conversations around mental health while making meaningful
contributions to the well-being of veterans, service members, and
their loved ones. I'm deeply grateful for their commitment to being
a force for good and helping lead the change our military community
both needs and deserves."
Harry's also established a Veterans Council composed of leaders
from each of its nonprofit partners, who are helping guide and
strengthen the brand's work with the Veteran community. To launch
the 'Got Your Six' campaign, Harry's tapped Veteran content
creators including Daven Gates,
Tyler Butterworth, and Noah and Lori Dankocsik to bring awareness and
spread the word.
Harry's social impact initiatives, including progress updates on
the Got Your Six donation goal, can be found at
gotyour6challenge.com.
About Harry's:
Harry's is a men's grooming brand
that offers thoughtfully designed, high-quality shave, body, hair,
and skin care products at an exceptional value. Harry's was founded
in 2013 by Jeff Raider and
Andy Katz-Mayfield, two guys who
wanted to create a better and more affordable shaving experience
for themselves and guys everywhere. Today, Harry's is the second
biggest shave brand globally, and is part of the grooming routines
of over 30 million people. Harry's is also on a mission to ensure
guys have access to quality mental health care. To date, the brand
has helped connect over 2 million men to quality mental health
resources.
About Mammoth Brands:
Harry's is part of Mammoth
Brands, the largest CPG company built in the last 20 years. The
company's mission is to Create Things People Like More with its
growing portfolio of category-leading brands: Harry's, Flamingo,
Lume, and Mando. With a proven playbook for scaling online brands
into omnichannel leaders, Mammoth Brands is creating a new
model—and home—for brands, founders, and talent looking to
transform the status quo.
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SOURCE Harry's
