BEIJING, March 13,
2025 /PRNewswire/ -- Quanzhou, a historic coastal
city in southeast China's
Fujian Province, saw robust
tourism growth during the 2025 Spring Festival holiday, with 10.12
million visits and tourism revenue hitting 10.1 billion yuan (nearly 1.4 billion U.S. dollars), up 23.6 percent and
25.9 percent year on year respectively, topping Mafengwo's "2025
Top 10 Hottest Festive Towns" list.
Traditional performing arts fueled the boom. The Marionette
Theatre of Quanzhou staged 94 shows during the holiday, drawing
over 30,000 spectators and generating 2
million yuan in ticket sales. Daily performances surged to
seven shows amid soaring demand, with online tickets selling out
instantly. Over 300 intangible cultural heritage opera shows,
including Liyuan Opera and Gaojia Opera, attracted predominantly
young audiences.
Cultural intellectual properties (IPs) emerged as economic
drivers. The green snake sculpture at Quanzhou Confucius Temple,
blending with local elements like oriental variegated coral-beans
and scholar hats, spurred 1 million
yuan in plush toy and souvenir sales. Local enterprises like
Peak Group contributed designs such as the "seven-color coral-bean
snakes" installations displayed at landmarks.
Tourism gains are revitalizing cultural preservation. The string
puppet troupe reinvests earnings into innovation and facility
upgrades, while the music band modernizes 800-year-old local music,
performing globally from Shanghai
to London.
Annual data reveals the city hosted 100 million tourists in
2024, with tourism spending up 20.8 percent to 121.14 billion yuan (nearly 16.7 billion U.S. dollars), energizing transport,
hospitality, and catering sectors. The integration of cultural
heritage with tourism has forged a sustainable model, empowering
both economic growth and tradition revitalization.
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