The Juice Guru Institute is challenging the misleading claims made by a flawed Northwestern University study, which falsely suggests that juicing harms gut and oral microbiota. In reality, peer-reviewed research proves that juicing enhances gut health, reduces inflammation, supports brain function, and improves cardiovascular wellness. A 2017 study (Henning et al.) found that a 3-day juice cleanse increased beneficial gut bacteria, reduced oxidative stress, and improved overall well-being—directly contradicting Northwestern's claims. Additional studies confirm that juicing lowers the risk of Alzheimer's, enhances heart health, reduces muscle damage, and improves sleep quality. To counteract misinformation, Juice Guru Institute is mobilizing the Juice Rebels Movement, including: A global media campaign demanding transparency in health reporting. A live Town Hall event this Friday to unite supporters and outline an action plan. A free Juice Rebel Starter Kit at www.juicerebel.com to educate people on how to fight back against health misinformation. For more information or to join the movement, visit www.juicerebel.com. For media inquiries, contact Steve Prussack at steve@juiceguru.com or (562) 896-5180.

ANAHEIM, Calif., March 12, 2025 /PRNewswire-PRWeb/ -- Contact: Steve Prussack

Email: steve@juiceguru.com

Phone: (562) 896-5180

Website: www.juiceguru.com

The Juice Guru Institute, a global leader in evidence-based juicing education, is addressing the widespread misinformation sparked by a flawed Northwestern University study that falsely suggests juicing harms gut and oral microbiota. The reality? Scientific research has already proven that juicing improves gut health, reduces inflammation, enhances brain function, supports heart health, and improves overall well-being.

In contrast to the misleading claims spread by the Northwestern study, multiple peer-reviewed studies have shown that juicing enhances microbiome health, improves cognitive function, aids cardiovascular health, and reduces inflammation.

"This isn't just about one misleading study—it's about a larger war against natural health," said Steve Prussack, founder of Juice Guru Institute. "When we look at the real science, we see that juicing has profound health benefits, yet misleading narratives are being pushed to discourage people from embracing holistic healing. We cannot let this go unchallenged."

The Science: Juicing Improves Gut Health, Brain Function, & Cardiovascular Wellness

Key Findings from Multiple Peer-Reviewed Studies:

• A 3-day juice cleanse increased beneficial gut bacteria (Bacteroidetes and Cyanobacteria) while improving overall gut health for 14 days post-cleanse.
• Juicing enhances cognitive function & brain health. In a study by Dai et al. (2006), fruit and vegetable juice consumption was linked to a significantly reduced risk of Alzheimer's disease.
• Juicing supports cardiovascular health. A study on kale juice (Kim et al., 2008) found that it improves coronary artery disease risk factors in hypercholesterolemic men.
• Juicing reduces inflammation & oxidative stress. Tart cherry juice has been shown to prevent muscle damage, enhance recovery, and improve sleep quality (Conolly et al., 2006 and Howatson et al., 2012).
• Juicing improves vascular function. Freedman et al. (2001) found that grape juice flavonoids enhance nitric oxide release, improving circulation and cardiovascular health.

Full Studies:

• Henning, S.M., Yang, J., Shao, P. et al. "Health benefit of vegetable/fruit juice-based diet: Role of microbiome." Sci Rep 7, 2167 (2017).
• Dai Q., et al. "Fruit and vegetable juices and Alzheimer's disease: The Kame Project," Am J Med, 2006.
• Kim, S.Y., Yoon, S., Kwon, S.M., Park, K.S., & Lee-Kim, Y.C. "Kale Juice Improves Coronary Artery Disease Risk Factors in Hypercholesterolemic Men," Biomed Environ Sci, 2008.
• Conolly, D.A., McHugh, M.P., Padilla-Zakour, O.I., et al. "Efficacy of a tart cherry juice blend in preventing the symptoms of muscle damage," Br J Sports Med, 2006.
• Howatson, G., Bell, P.G., & Tallent, J. "Effect of tart cherry juice on melatonin levels and enhanced sleep quality," Eur J Nutr, 2012.
• Freedman, J.E., Parker, C., Li, L., et al. "Select flavonoids and whole juice from purple grapes inhibit platelet function and enhance nitric oxide release," Circulation, 2001.

Why the Northwestern Study Is Misleading

In contrast, the flawed Northwestern University study made unsubstantiated claims based on:

• A Tiny Sample Size – Only 14 participants were included, making the data statistically insignificant.
• A Ridiculously Short Duration – Gut microbiota changes require significantly longer than 3 days to assess—yet this study claimed to reach conclusions in just 72 hours.
• No Significant Gut Microbiome Damage Found – The study actually showed no meaningful harm to the gut microbiome, despite media headlines suggesting otherwise.
• Lack of Juice Type Specification – The study did not disclose whether participants consumed cold-pressed, pasteurized, organic, or high-sugar juices, making its claims baseless.
• False Fiber Claims – Juices retain soluble fiber, which feeds gut bacteria, supports digestion, and reduces inflammation—but the study misrepresented fiber loss as a negative.

The Juice Rebels Are Taking a Stand

This is more than just a debate about juicing—it's a battle for natural health and scientific integrity. The Juice Guru Institute is launching a global campaign to expose the misinformation and bring real science back into the conversation.

Here's What We're Doing About It:

• Open Letter to Northwestern University & Nutrients Journal – Calling for transparency in funding and methodology.
   
• Press Tour & Expert Panels – Bringing scientists, doctors, and juicing pioneers together to counter misinformation.
   
• Social Media Campaign #JuiceRebels – Mobilizing thousands to spread the real science on juicing.
   
• Live Town Hall Meeting – This Friday, March 14th, 2025 at 11:00am PST/ 2:00pm EST! – We're hosting a free live event to unite the Juice Rebels, discuss the attack on natural health, and provide an action plan to combat misinformation.

"We refuse to let media hysteria and bad science derail the juicing movement," says Prussack. "The Juice Rebels are here, and we're setting the record straight."

TAKE ACTION NOW

Join the Juice Rebels Movement today:

• Get Your Free Juice Rebel Starter Kit – Learn how to speak out against health injustices at www.juicerebel.com
   
• Attend Our Live Town Hall Meeting This Friday, March 14th at 11:00am PST/ 2:00pm EST! – Be part of the movement & receive an action plan to fight back.

Register for Our Live Town Hall Meeting this Friday, March 14th, 2025 on Zoom

• Share your juicing success story on social media with #JuiceRebels

Visit www.juicerebel.com to Learn More & Take Action Today!

For media inquiries, expert interviews, or collaborations, contact:

steve@juiceguru.com | (562) 896-5180

Media Contact

Steve Prussack, Juice Guru Institute, 1 5628965180, steve@juiceguru.com, https://www.juiceguru.com

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SOURCE Juice Guru Institute