Hire reinforces The Desire Company as the leading
content-for-commerce solution and accelerates growth within the
rapidly expanding Retail Media Network landscape.
CHICAGO, Feb. 4, 2025
/PRNewswire/ -- The Desire Company (thedesirecompany.com), the
leading content-for-commerce solution, today announced the
appointment of Kelly Hogue as VP,
Head of Sales. A seasoned ad tech and retail media executive,
Hogue brings over two decades of experience driving revenue growth
and forging high-impact partnerships across the digital advertising
and commerce landscape.
As Retail Media Networks transform the way brands reach
shoppers, The Desire Company is leading the charge in using
expert-led content to drive sales. By helping retailers and brands
boost conversions and increase average order values, the company
has become a key player in the evolving content for commerce
landscape.
An Industry Veteran with Proven Success in Retail Media &
Ad Tech
The appointment comes at a crucial time, as The Desire Company
builds on its success and strengthens partnerships with major
Retail Media Networks. Hogue's career spans the evolution of
digital advertising, with leadership roles at some of the
industry's most influential companies, including:
- Advertising.com (acquired by AOL)
- Millennial Media (NYSE IPO 2012)
- LiveIntent
- Incremental
- Stackline
His deep expertise in retail media and data-driven advertising
make him uniquely positioned to lead The Desire Company's revenue
strategy, partnerships, and expansion efforts.
Fueling the Next Wave of Growth
"Kelly's leadership comes at a pivotal moment for The Desire
Company as we redefine how content fuels commerce," said
Eric Sheinkop, CEO and Co-Founder of
The Desire Company. "His experience, relationships, and deep
understanding of the retail media landscape will be invaluable as
we scale our impact and continue delivering measurable results for
brands and retailers."
As VP, Head of Sales, Hogue will focus on expanding The Desire
Company's partnerships with retailers, Retail Media Networks,
brands, and agencies, ensuring they maximize the value of
expert-driven content in their commerce strategies.
"The retail media sector is at an inflection point, and The
Desire Company is leading the charge with a content solution that
is already driving meaningful business results," said Kelly Hogue. "I'm thrilled to join this team and
help accelerate growth during such an exciting time in the
industry."
The Desire Company: Dominating the Content-for-Commerce
Space
With retailers and brands increasingly turning to content as a
performance driver, The Desire Company has cemented itself as
the dominant player in content-for-commerce—offering a proven,
scalable solution for Retail Media Networks looking to drive
engagement, conversions, and revenue.
As the industry continues to evolve, Hogue's leadership is
expected to play a crucial role in the company's expansion and
market positioning.
For media inquiries or exclusive interviews, please contact:
Jeremy Rothschild
Email: 389710@email4pr.com
Phone: +1 (312) 300-7996
About The Desire Company:
The Desire Company is the
leading content-for-commerce solution, trusted by top brands and
retailers for its proven ability to drive conversions and build
brand trust. Specializing in expert-led product videos, The Desire
Company helps shoppers understand what a product is and how it
works, empowering them to make confident purchase decisions.
thedesirecompany.com
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SOURCE The Desire Company