Partnership with media startup will enable
readers to access paywalled McClatchy content
SAN FRANCISCO, Aug. 14,
2022 /PRNewswire/ -- McClatchy announced today that
it has entered into an agreement with Zette, an online subscription
platform that enables consumers to access premium content from
participating news publishers. Through this agreement, Zette
subscribers will have access to paywalled McClatchy content on an
article-by-article basis.
Zette, a media startup founded in 2020, enables readers to
easily pay for the articles they want. Each month, Zette
subscribers pay $9.99 and receive 30
article credits, which they can spend through Zette's downloadable
browser extension. Readers browse the news normally until a paywall
appears, at which point they can spend an article credit for Zette
to unlock the paywall.
Following McClatchy's partnership with Zette, the platform now
boasts access to over 80 premium newspapers, most of which are
local, community-focused publications.
"We are thrilled to be among the early adopters of this exciting
and potentially game-changing platform," said McClatchy Chief
Revenue Officer Tony Berg. "By
offering article-level access to our paywalled content, we will
have the opportunity—and the ability—to offer readers the exact
news experience that they want, across all of our
publications."
"Zette's mission is to democratize access to high quality
journalism, and McClatchy offers some of the best local reporting
in the country," said Zette Founder and CEO Yehong Zhu. "From the Miami Herald to the
Sacramento Bee, we're bringing the value of local news to Americans
everywhere. It's an honor to work with McClatchy's Pulitzer
Prize-winning journalists."
Zette
Zette is a venture-backed media startup that gives readers
pay-per-article access to paywalled publications, all while sharing
revenue with newsrooms. Download the Zette browser extension to
open, read, and share quality journalism behind paywalls; a single
$9.99 subscription unlocks 30
paywalled articles each month. Zette was founded in 2020 by
26-year-old Yehong Zhu, a former
Forbes journalist, Twitter product manager, and Harvard philosophy graduate. Learn more at
zette.com.
McClatchy
We help people and communities thrive. Through our deeply-rooted
commitment to the role of local journalism, McClatchy is a catalyst
for informed engagement, greater understanding, and deeper
community connections. We ensure delivery of news and information
essential to enhancing individual lives and improving the 30
distinct communities that are home to our journalists and iconic
brands, including the Miami Herald, The Kansas City Star, The
Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the Fort Worth
Star-Telegram. We extend our unique local and regional reach,
relevance and resources to our advertising partners through
fully-integrated marketing solutions.
Zette Contact:
Yehong Zhu
y@zette.com
McClatchy Contact:
Susan Firey
sfirey@mcclatchy.com
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content:https://www.prnewswire.com/news-releases/zette-enters-content-access-agreement-with-mcclatchy-301605408.html
SOURCE Zette