NEW YORK, July 7, 2022 /PRNewswire/ -- Today, TUMI, the
leading international travel and lifestyle brand launches an
exclusive collaboration with iconic streetwear brand, STAPLE.
They've joined forces on a design journey guided by the world
travels of STAPLE's visionary founder, Jeff
Staple. Each piece of the collection features the iconic
STAPLE Pigeon, while drawing influence from the global streets that
inspire the creativity of both Jeff
Staple and TUMI.
The Pigeon is an integral part of the STAPLE brand and serves as
a mascot that represents New York
City. When creating STAPLE, Jeff came to see the bird as a
symbol of never giving up and thriving against all odds. Bigger
than the city that never sleeps, that same spirit is palpable in
urban destinations across the globe. TUMI, known for supporting the
path of every traveler, leaned into this concept with well-designed
and highly functional pieces to further complement their
journeys.
The campaign featuring the collaboration was shot entirely on
film by renowned street photographer and multi-talented artist
Jacob Consenstein. Set around
New York City, the campaign images
not only capture the product's functionality, but also celebrate
its authenticity, energy and inspiration.
The collection includes five new styles, each designed for the
modern-day city explorer and merging the hustle mentality of urban
cities with signature TUMI innovation. A Pigeon pink and
New York City-esque map lining is
carried throughout as a nod to the city that raised Jeff Staple. The collection takes shoppers on a
trip around the world from the spacious Backpack donning a
pattern inspired by the streets of São Paulo to the compact
Sling that takes its cues from Tokyo. A more playful piece, the subversive
Ping Pong Crossbody features a print that echoes the tiles
of Barcelona and holds more than
just paddles. It's perfectly sized to keep the essentials close
while showcasing STAPLE DNA and TUMI design excellence. The Kit
Crossbody references Los
Angeles architecture and puts ingenuity on display with a
removable strap that allows the piece to be carried like a bag or
used as a travel kit. The International Expandable 4 Wheeled
Carry-On showcases an intricate design of a STAPLE Pigeon
camouflage that is inspired by New York
City.
"Jeff Staple is an innovator and
an entrepreneur. He has never settled and has always pushed himself
to go beyond the norm to bring streetwear culture to the global
stage," TUMI Creative Director, Victor
Sanz, says of collaborator. "Jeff is a true global citizen,
as he exemplifies the world traveler that doesn't lose his sense of
home or where he has come from, while embracing other cultures for
inspiration and self-growth. This truly is in line with how we view
the world. We are always looking outside for inspiration and always
building on our fundamentals," Sanz concluded.
"For me, TUMI has always been the pinnacle of luxury, travel,
innovation and tech," Founder of STAPLE & Reed Art Department,
Jeff Staple, commented. "There is a
strong commonality in both our brands between travel and
performance, and how the experience affects your everyday life.
I've come to really appreciate the value of well-designed travel
accessories, especially when you are in a new city and
constantly on the go. Design-wise, the hustle mentality that the
STAPLE Pigeon represents started out as a way to speak to the
culture of New York City, but over
the course of my travels, I've come to see that it represents this
same ethos in cities across the globe. With this TUMI
collaboration, we are bringing that spirit full circle through the
unique and elevated design details in each style of the
collection."
The collection is available worldwide on TUMI.com, at select
TUMI Retail Stores, and at StaplePigeon.com. Product
available in North America and
across Europe starting
July 7th and across Asia -Pacific beginning July 18th.
Retail prices of the TUMI x STAPLE collection:
- International Expandable 4 Wheeled Carry-On at $1195 USD
- Sling at $495 USD
- Ping Pong Crossbody at $250
USD
- Kit Crossbody at $295 USD
- Backpack at $695 USD
ABOUT TUMI
Since 1975, TUMI has been creating world-class business, travel
lifestyle, and performance luxury essentials designed to upgrade,
uncomplicate and beautify all aspects of life on the move. Blending
flawless functionality with a spirit of ingenuity, we're committed
to empowering journeys as a lifelong partner to movers and makers
in pursuit of their passions. The brand is sold globally in over 75
countries with upwards of 2,000 points of sale. For more about
TUMI, visit www.TUMI.com.
ABOUT JEFF
STAPLE
Jeff Staple (born Jeffrey Ng) is a creative visionary whose work
encompasses graphic, fashion, and footwear design, as well as brand
marketing. He is the founder of REED ART DEPARTMENT (f.k.a. Staple
Design) where he has worked on countless creative projects for
clients ranging from startup brands to Fortune 100 companies. This
year marks the 25th anniversary since Jeff founded STAPLE in 1997,
the NY-based pioneering streetwear brand with the now infamous
"Pigeon" logo, and later experiential lifestyle boutique,
REED SPACE in 2002.
For more about TUMI, visit www.TUMI.com
For more about STAPLE, visit
https://www.staplepigeon.com/
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