Coffee Cravings has joined the group of independent coffee
shops, cafés and bakeries supported by award-winning coffee roaster
Crimson Cup Coffee and Tea. Now open at 8919 West Adaline Street,
the independent coffee shop plans grand opening celebrations
August 9.
COLUMBUS, Ohio, July 7, 2022
/PRNewswire-PRWeb/ -- The Stevenson family of Yorktown, Indiana, runs on coffee. And now,
they run Coffee Cravings, an independent coffee shop serving their
local community.
The new shop opened July 5 at 8919
West Adaline Street with support from award-winning Ohio coffee roaster Crimson Cup Coffee &
Tea.
For years, coffee has kept the busy family on track.
Mike Stevenson works in medical
device sales. Wife Teena has been a stay-at-home mom. Daughter
Sarah is an occupational therapist. Daughter Amanda is a travel
nurse. Son Josh is a student.
"We drink a lot of coffee, but there hasn't been a terrific
local coffee shop in our area," said Teena
Stevenson. "Given the growing popularity of coffee shops and
our passion for exceptional brews, we decided to bring the ultimate
coffee experience to Yorktown!"
At first, they considered a coffee food truck. Then came an
opportunity to do a brick-and-mortar coffee shop in a redeveloped
retail strip mall.
Still, they hesitated. Despite their enthusiasm, they lacked
coffee industry experience.
Then, a referral from landlord Dane
Carpenter led them to Crimson Cup, which teaches
entrepreneurs with little or no coffee knowledge how to open a
coffee shop through its 7 Steps to Success coffee shop startup
program.
"We're excited to welcome Teena, Mike, Sara, Amanda, Josh and
their team to the Crimson Cup community," said Founder and
President Greg Ubert. "We look
forward to helping their business grow as they serve Yorktown and the greater Muncie area."
Crimson Cup's coffee shop startup program is based on Ubert's
book, Seven Steps to Success: A Common-Sense Guide to Succeed in
Specialty Coffee.
Through this program, the Columbus roaster has helped over 300
entrepreneurs in 30 states start unique coffee shops in their local
communities. In 2021, 19 new shops opened through the program.
Coffee Cravings is one of at least 18 planned for 2022.
"We know that successful customers drive our success," Ubert
said. "That's why our 7 Steps to Success program delivers all the
support of a coffee shop franchise, but with greater flexibility
and zero franchise fees or royalties."
As a one-stop shop for independent coffee shops, Crimson Cup
supplies award-winning coffee, the best coffee shop supplies in the
business, and ongoing support to help coffee businesses thrive.
After reading Ubert's book, Mike and
Teena Stevenson talked to 7 Steps Sales Leader Scott Fullerton and toured the Crimson Cup
Innovation Lab, an SCA Premier Training Campus in Columbus, Ohio.
"We felt very positive and comfortable after meeting with
Scott," Teena Stevenson said. "From
that first meeting, Crimson Cup has delivered an amazing level of
support throughout our opening process."
Crimson Cup's 7 Steps to Success coffee shop startup consultants
have guided the family through every step, from writing a solid
coffee shop business plan to laying out the shop, sourcing
equipment, training baristas, marketing to customers and more.
Of the 7 Steps, Teena Stevenson
said she found Step One: Focus on The Location, Step Five: Focus on
Training and Step Six: Focus on Customer Service the most
valuable.
The week before the July 5 soft
opening for Coffee Cravings, 7 Steps Project Manager and Trainer
Steve Bayless traveled to Yorktown
to train the family and their new baristas.
"The training is amazing!" said Mike
Stevenson. "Steve is really knowledgeable, and funny."
A Crimson Cup Customer Growth Manager will return to
Yorktown to support the new café's
August 9 grand opening.
The coffee, roasted by Crimson Cup, has won a warm welcome from
local coffee lovers. The roaster's exceptional craft and specialty
have earned top honors at the Good Food Awards, Golden Bean North America, Roast magazine's
Roaster of the Year and other competitions.
"The Iced Coffee and Smoothies here are great! I can't wait to
try the frozen hot chocolate and even the regular hot chocolate!"
wrote one Facebook reviewer. "The prices are great … If you are in
the area, or even if you aren't it will definitely be worth the
drive! Give them a visit!"
Asked for advice for other coffee shop owners, Mike Stevenson said, "Call the local health
department, make sure your sinks arrive and have your signs
made."
"Use Crimson Cup for your setup and training," he added. "We
didn't know what we didn't know, but we couldn't have done it
without Crimson Cup. Working with experts who have done this before
gave us so much peace."
Teena Stevenson said she was
surprised by the speed and efficiency of the opening process.
"Everything happened so fast it blew our minds!" she said. "Crimson
Cup really took a lot of the worry out of the process."
The Stevensons invite everyone in Yorktown and Delaware County to visit Coffee Cravings.
"We believe in the power of hospitality and are passionately
committed to our customers," Teena
Stevenson said. "Come see us for the best local coffee
experience!"
To keep up with events and announcements, including new menu
items and the August 9 grand opening
celebrations, follow the Coffee Cravings Facebook Page.
About Crimson Cup Coffee & Tea
Founded in 1991, Crimson Cup is at the forefront of the coffee
industry. Its attentive roasting, startup support and global
partnerships are consciously designed for the greater good of
communities around the world. Among other national recognitions,
the company has earned 2020 and 2017 Good Food Awards, the 2019
Golden Bean Champion for Small Franchise/Chain Roaster and Roast
magazine's 2016 Macro Roaster of the Year.
Crimson Cup travels the world searching for the perfect cup –
driven by meaningful relationships, honesty and a shared vision for
the future. Its Friend2Farmer initiatives foster respect and
decency through mutually beneficial collaboration across local and
global communities.
Through its 7 Steps to Success coffee shop startup program, the
company teaches entrepreneurs how to open and run independent
coffee houses in their local communities. By developing a coffee
shop business plan, entrepreneurs gain insight into how much it
costs to open a coffee shop.
Crimson Cup coffee is available through over 350 independent
coffee houses, grocers, college and universities, restaurants and
food service operations across 30 states, Guam and Bangladesh. The company also owns several
Crimson Cup Coffee Shops and a new CRIMSON retail flagship store.
To learn more, visit crimsoncup.com, or follow the company on
Facebook and Instagram.
Media Contact
Cheryl Claypoole, Crimson Cup
Coffee & Tea, 614-361-5023, cheryl@claypoolecc.com
Twitter, Facebook
SOURCE Crimson Cup Coffee & Tea