PEELED™ Makes TV History as the World’s First Vegan Cooking Competition Show to Feature an All-Vegan Celebrity Cast
July 06 2022 - 9:02AM
Business Wire
Debuts With a Red-Carpet Premiere at the DGA
on Sept. 24th
Vkind Studios announced today that its cutting-edge, all-vegan
cooking competition reality show titled PEELED™ will debut
on September 24th with a Red-Carpet Premiere at the Directors Guild
of America (DGA) in Los Angeles. The star-studded event, which
includes the debut screening followed by a cocktail reception with
Hors d’ Oeuvres prepared by PEELED’s chef contestants, will also
stream live to online audiences across multiple platforms. PEELED
is making television history with its all-vegan cast cooking up
compassion to raise money for worthy causes. Four talented chef
contestants also compete to win a stay at Mother Earth Vegan Hotel
in Costa Rica and the winner’s dessert dish will appear on the menu
of select locations at Copper Branch, the largest international
vegan restaurant chain.
The synergy between hosts Dr. Shabnam Islam and well-known vegan
health and fitness icon Chef Babette Davis keeps audiences engaged
and the chefs on their toes. Each new challenge features
competitive elements seen for the first time on the big screen in
the culinary space. Chefs race against the clock to impress
discerning vegan judges and avoid being “Peeled into the compost.”
In the end, only one contestant can take home the title of “Hottest
Vegan Chef.”
Created by long-time vegan advocate and Vkind founder Star
Simmons, PEELED was conceived to satiate demand for cooking
shows that feature the innovative plant-based alternatives that
have transformed culinary arts in recent years. Simmons’ vision for
the show sparked the interest of Chef Josie Clemens, whose
experience being the first vegan chef to compete in the hit series
“Hell’s Kitchen” influenced her decision to join forces with
Simmons as co-creator of PEELED.
“Some of the best chefs I know happen to be vegan and, while
they are every bit as talented as some of the most celebrated chefs
in conventional culinary arts, they have fewer opportunities to
advance in the industry,” said Chef Josie, who also joined the
show’s cast to lead the all-star panel of vegan judges. “With an
estimated 40% of the population now embracing flexitarian diets,
interest in vegan cuisine is at an all-time high,” Clemens
explained.
While audiences interested in plant-based cooking are
rapidly-growing, PEELED creators realized a shortage of
programming in the reality cooking show genre for compassionate
chefs to reach them. This show’s all-vegan concept is unique and
among the first to satisfy the rising demand for vegan
entertainment.
“As a vegan and a foodie, I’ve always had a love-hate
relationship with cooking shows,” said Vkind Founder and
PEELED creator, Star Simmons. “PEELED allows those
interested in the lifestyle to explore the joys of vegan culinary
arts.”
Although plant-based cuisine is occasionally featured in certain
episodes of some cooking competition shows, only one
competition-formatted reality show featuring exclusively
plant-based cooking has been announced thus far.
However, PEELED, which commenced development in the fall
of 2021 and completed filming a three-episode limited series this
past spring, is the first and only exclusively plant-based
competition-formatted cooking show with all-vegan celebrity hosts,
judges, contestants, and even vegan sponsors such as Melt
Organic.
In fact, all of the show’s production team members at Vkind
Studios are vegan, including the producers, writers, directors and
production crew.
“Plant-based culinary arts deserve a place at the table in the
popular cooking competition genre, which is why I was delighted to
learn about a network pickup of another plant-based cooking show,
even if its cast isn’t entirely vegan,” Simmons said. “It is great
news that major networks and streaming platforms are finally seeing
the value of programming for audiences interested in exploring this
lifestyle. But I’m proud that we were the first, and I look forward
to seeing more vegan programming in the future.”
PEELED™ will make its debut on Saturday, September 24th at
6:00 p.m. with a Red Carpet Premiere taking place in Los Angeles,
CA at the Director’s Guild of America, which is located at 7920
Sunset Blvd. A limited number of tickets will be available for
purchase to the general public with a portion of proceeds
supporting worthy charities.
Premiere guests will be immersed in a sensory experience:
see, smell, taste and feel the energy behind Peeled. Guests will
enjoy beer, wine, spirits and Hors d’ Oeuvres crafted by PEELED’s
chef contestants themselves and can meet and greet with the
cast.
Doors open at 4 p.m. for chef-curated bites with PEELED
airing at 6 p.m. The show will stream simultaneously online and
launch 24 hours post-premiere on Unchained TV, which is available
on Amazon Fire, Roku and Apple TV. More information about the show,
premiere and streaming event can be found at
peeledshow.com.
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