REGINA,
SK, June 28, 2022 /PRNewswire/ - Economic
Development Regina (EDR) has launched Regina's first Place Brand Strategy to create
a common, compelling, and forward-looking story about the city.
Regina is a place of economic
opportunity and prosperity with a high quality of life, and the new
Place Brand will position the city as a globally competitive and
desirable place to call home.
"Regina has a unique and
compelling story to tell the world," said Mayor Sandra Masters. "Our city is a place where
people, businesses, and ideas can grow and thrive. The future of
Regina is extremely bright, and
the homegrown possibilities are endless."
The result of extensive consultation with business and community
leaders, the Place Brand was developed by Regina, for Regina. More than a single logo or campaign,
the Place Brand will provide partners and with creative assets and
strategy to tell a unified story.
"Regina's Place Brand is all
about creating an easy, common narrative about our city that we can
all speak to," EDR President and CEO Chris
Lane said. "Across our economy, whether it's
entrepreneurship, investment attraction, tourism or community
pride, an authentic, shared story is key to growing our city and
our economy."
Regina's Brand Promise, Grow Your World Here,
speaks to the opportunity Regina
offers to residents, investors, businesses, students, and visitors
alike. It is supported by three visible, provable brand
pillars:
- The heartbeat of the new prairie economy: Regina has always played a key role in the ag
and food sector. Looking forward, through innovation and
technology, we will seize the opportunity to become a global
powerhouse.
- Growing next generation energy: With one of the fastest
growing populations in Canada,
Regina is a place of energy,
enthusiasm, community values, and living together on the land. Our
young, vibrant population is fueled by an energetic Indigenous
population and an increasingly diverse community of newcomers.
- Home of do-ers and transformers: Regina has always been a place for talented
people who make bold moves and take big risks. That same spirit and
energy is apparent in entrepreneurs and changemakers that call
Regina home.
Starting now, and in the coming months, EDR will lead the
implementation of the Place Brand by bringing partner organizations
on board and sharing the strategy and creative assets. EDR will
also begin work on multiple marketing campaigns to ensure citizens
of Regina see the brand in their
community and taking Regina's
story of opportunity to others across Canada and around the world.
Learn more about Regina's Place
Brand at www.HomeGrownRegina.com.
About Economic Development Regina
EDR is the lead agency for economic development for the
Greater Regina Area. We are a
not-for-profit public-private partnership and governed by a
volunteer Board of Directors, with the City of Regina as its sole shareholder. EDR
has a special role as a strategist and activator in our community.
We connect people with opportunity – enhancing quality of life and
prosperity for citizens.
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SOURCE Economic Development Regina Inc