The Boston-based company, already the largest
provider of family caregiving supports and services in the U.S., is
expanding partnerships, products and services to fulfill growing
demand for care of the aging and chronically ill in the home.
Currently, one-third of the U.S. population – over 100 million
people – are either family caregivers or are receiving care from a
family member, and the numbers continue to climb.
BOSTON, June 28,
2022 /PRNewswire/ -- Seniorlink, Inc., the largest
provider of family caregiving services in the U.S., today announced
new management team members that will help lead the Boston-based company on a rapid expansion plan
to meet accelerating demand for family caregiving services across
the country.
Currently, more than 100 million people – one-third of the U.S.
population – are either family caregivers or are receiving care
from a family member in the home, and that number is growing
rapidly as a result of demographic trends, including the impact of
the COVID-19 pandemic and an aging population.
Joining President and CEO Matt
Marek, who took the helm of Seniorlink at the start of the
year, are Eric Daniels in the newly
created position of Chief Growth Officer; Cindy Hale as Chief Marketing and Experience
Officer; and Nathan Maehren as Chief
Product and Technology Officer. Together, the team brings decades
of experience working with health plans on bringing innovative
products to consumers; a deep understanding of the challenges
facing the aging and chronically ill populations; and expertise
leveraging technology to deliver user-centric applications and
services.
"Seniorlink is ready to respond to an unprecedented challenge
facing our nation: literally a tsunami in demand for healthcare
services. While the growth rate of our nation's population is
slowing, the need for caregiving services by our aging and
chronically ill is expanding. As a pioneer with more than two
decades of experience working with families across the country,
Seniorlink is uniquely positioned to lead efforts to help families
where they desire to receive services most, in the comfort of
home," said Marek.
Even before the COVID-19 pandemic made telehealth and virtual
healthcare services commonplace, Seniorlink had developed and
implemented a unique model of caregiver coaching that combined the
human touch of professionals with the use of its proprietary app,
Vela. Seniorlink's service model allowed the company to help
thousands of families make an immediate, and seamless, transition
to an exclusively virtual experience at the height of the pandemic,
including the development of clinical protocols and recommendations
that gave family members the information needed to care for loved
ones with confidence.
Currently operating in 11 states in collaboration with both
public and private payors, Seniorlink is expanding its portfolio of
products and partnerships to reach more of the millions of family
caregivers who are the primary point of care for loved ones with
disabilities or a chronic illness such as Alzheimer's.
"Seniorlink team members feel a deep connection to humanity. We
believe that family caregiving matters," said Chief Marketing and
Experience Officer Hale. "With science and medicine enabling longer
lifespans, and technology making it easier to connect professional
care to the home, we will continue to innovate so that we can
provide families with the high-quality products and services they
need and deserve."
Bolstered by a fascination with the aging economy and the
related growth in caregiving services, Hale brings deep expertise
helping specialized care evolve through a modern ecosystem of
engagement. Her approach to branding ties together the prospect and
customer journey with the employee experience, driving
state-of-the-art demand-building strategies.
She previously founded and led one of New England's
fastest-growing advertising agencies, working with top brands in
healthcare, hospitality and retail, including Benchmark Senior
Living, Mass. General Hospital, Bermuda Dept. of Tourism, Fairmont
Resorts, TJ Maxx and National Geographic. She's served in
leadership positions at Boston Children's Hospital and Walden
Behavioral Care, and most recently was Vice President of Brand,
Marketing, Communications and Sales Enablement at AlerisLife, one
of the largest senior living companies in the U.S.
"The solid foundation that Seniorlink has built is now providing
us with the opportunity to create new ways for people to come
together, in a trusted community of caregiving, to serve the needs
of our loved ones," Daniels said. "We are committed to the health
and well-being of the communities we serve, and we are focused on
ensuring that more family caregivers and their loved ones are
provided with the supports and services they need to care at home,
with confidence."
As Chief Growth Officer, Daniels oversees Seniorlink's growth
strategy, seeking families and caregivers who would benefit most
from the vast array of support services the company provides.
Daniels spent most of his career at Blue Cross Blue Shield of
Minnesota, where he led the sales
strategy to retain and grow membership in the Commercial, Medicare
and Individual markets. Prior to joining Seniorlink, he served as
Chief Growth Officer at Learn to Live and Further. He served
in the U.S. Navy and is a veteran of the Gulf War.
"With the unique ecosystem of human touch and technology that
Seniorlink already has in place, we can focus on finding new ways
of delivering an experience that is even more personalized to the
individual needs of family caregivers and their loved ones,"
Maehren said. "We can provide not only a best-in-class digital
health experience, but a high-quality caregiver health experience
that supports their emotional as well as their functional needs as
they care for their loved ones."
As SVP and Chief Product and Technology Officer, Maehren
oversees the development of innovative technical solutions to
address barriers to care, which enables Seniorlink to support more
family caregivers. Prior to joining Seniorlink, Maehren
served as Chief Strategy and Innovation Officer at the YMCA of the
North in Minneapolis, the
third-largest YMCA association in the world. He has also
developed technology strategies for companies including Target,
Carlson Marketing Worldwide, Deloitte Consulting and Cargill.
About Seniorlink
Seniorlink is a
technology-enabled care management company dedicated to
supporting family caregivers who help to keep care at home.
Seniorlink combines Vela, the company's proprietary care
collaboration app, with evidence-based clinical protocols and the
human touch of dedicated care teams that work in partnership with
family caregivers. Seniorlink's care management solutions lead to
improved outcomes, cost savings and improved consumer engagement
and satisfaction for health plans and providers. More information
on the company can be found at www.seniorlink.com.
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SOURCE Seniorlink, Inc.