Longtime Partners Introduced 4DX, ScreenX
Concept to Spain
LOS ANGELES, June 28, 2022 /PRNewswire/ --CJ 4DPLEX, the
world's leading producer of premium film formats and cinema
technologies and Cines Filmax have extended its partnership to
bring a new 4DX auditorium to the Gran Via theatre in Barcelona. The deal was finalized last week
during CineEurope held in Barcelona.
Cines Filmax is part of CINES ACEC, one of the pioneer cinema
circuits in Spain. The company has
been investing in innovative technology for over 40 years, setting
the guidelines for growth in the Spanish cinema industry since its
foundation in 1985. The new auditorium, which will open later this
year, will be the third 4DX theatre at Gran Via. CJ 4DPLEX and
Cines Filmax installed the first 4DX theatre in 2018 and another in
2020. Cines Filmax also installed CJ 4DPLEX's signature 270 degree
ScreenX theatre in 2019.
"Our expansion with Cines Filmax shows the continued success and
interest in the 4DX experience, said Don
Savant, Chief Business Officer, CJ 4DPLEX Korea "Cines
Filmax Gran Via has been a great partner who understand the value
4DX and ScreenX bring to the overall theatergoing experience."
4DX provides moviegoers with a multi-sensory cinema-going
experience, allowing audiences to connect with movies through
motion, vibration, water, wind, snow, lightning, scents, and other
special effects that enhance the visuals on-screen. Each 4DX
auditorium incorporates motion-based seating synchronized with more
than 21 different effects and optimized by a team of skilled
editors. To date, there are over 783 4DX auditoriums around the
world, spanning over 69 countries.
"We continue to see the demand of the 4DX concept grow in
Barcelona and are excited to get
the new auditorium up and running," said Jaime Tarraxon, CEO
Cines Filmax. "CJ4DPLEX has been a great partner and we look
forward to continue working together."
ABOUT CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology
company, headquartered in Seoul
with international offices in Los
Angeles and Beijing. The
company has created innovative film technologies for theaters
worldwide that include 'ScreenX', '4DX', and '4DX Screen' for
consumers to experience films in ways that were never before
possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also
includes entertainment powerhouses CJ CGV, the fifth largest
theater chain in the world, and CJ ENM (CJ Entertainment &
Media), who produced the Academy Award®, Golden Globe® and SAG
Awards winning film, "Parasite" and recently acquired Endeavor
Content. CJ 4DPLEX was named Most Innovative Company of 2017 and
2019 in Live Events by Fast Company, and the technology has been
recognized with Silver at the Edison Awards in the Media and Visual
Communications-Entertainment category in 2015 and 2018.
ScreenX is the world's first multi-projection cinema with an
immersive 270 degree field of view. By expanding the image beyond
the frame and onto the walls of the theatre, ScreenX draws you into
the story on the main screen and immerses you in a virtual reality
like setting with cinema quality resolution. To date, there are
over 380 ScreenX auditoriums around the world in 38 countries.
4DX provides moviegoers with a multi-sensory cinema-going
experience, allowing audiences to connect with movies through
motion, vibration, water, wind, snow, lightning, scents, and other
special effects that enhance the visuals on-screen. Each 4DX
auditorium incorporates motion-based seating synchronized with more
than 21 different effects and optimized by a team of skilled
editors. To date, there are over 783 4DX auditoriums around the
world, spanning over 69 countries.
4DXScreen is a powerful combination of our super premium
immersive theatre technologies of ScreenX and 4DX in one
auditorium, creating a never-before-seen experience for
cinemagoers. To date, there are 41 4DXScreens installed around the
globe.
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Photo -
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Logo -
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