QINGDAO, China, June 26, 2022 /PRNewswire/ -- Across the
past year, many football fans' attention has been drawn to women's
football worldwide. As the proud partner of UEFA Women's EURO
2022™, Hisense aims to contribute to the substantial growth and
professionalization of women's football, inspire and support female
players and fans who are enthusiastic about the sport, and bring
more attention from the masses to the accomplishments of female
athletes.
By partnering with the tournament and continuous investment in
local market, Hisense has established strong relationships with
European consumers. Starting with the 10-day countdown to UEFA
Women's EURO 2022™,
Hisense is launching inspiration campaigns to help gain more female
football players the recognition they deserve while establishing a
more profound emotional connection with European consumers.
Interactive and Charity Campaign
Hisense, as a global partner of UEFA Women's EURO 2022™ and an international
enterprise, launched the #RememberTheName campaign from June until
August, both online and offline to empower and celebrate all the
incredible moments of females, and enabled fans worldwide to give
further encouragement and support to all women football players and
females who are passionate about football.
During the tournament, Hisense and UEFA will post "Hisense
Vision," a series of digital clips on social media pages. These
clips will show every football fan the most fantastic moments
created by women's footballers on every match day.
To enhance fans' match engagement experience, audiences that
join the campaigns will be able to win match tickets, official
match balls used in the tournament, and other prizes.
Apart from the aforesaid, Hisense's end market is also gathering
a wider range of social forces to empower women's sports through
public welfare donations. In the UK, consumers can earn cashback
rewards of £30 to £500 if they purchase Hisense products online or
in-store between June 1 and July 26.
Hisense encourages consumers to donate a customized amount of
cashback to a charity organization that supports the growth of
women's sports - 'Women in Sport', to make a valuable contribution
to women who love football and build a better sporting environment
for all.
Product and Management Localization in Europe
Hisense is committed to meeting the needs of local consumers
through marketing campaigns and localization management. To meet
the needs of different markets, Hisense has conducted extensive
research and modified its products to meet local needs.
Hisense refrigerators performed well in Europe last year. These remarkable results
were because Hisense understands the climate makes local produce
scarce in winter; therefore, demand for fridge-freezers would rise.
Thus, Hisense designed refrigerators with half and half capacity
for Europe consumers, which
enabled refrigerators sales to soar.
For Hisense, fully connecting with local consumers through
emotional linkage and providing superior products are keys to
success. Hisense will join hands with UEFA Women's EURO 2022™ to give fans splendid
women's football match experiences and impress the world through
leading-edge technology and better products.