LOS ANGELES, Jan. 22, 2022 /PRNewswire-PRWeb/ -- ResTech - or
research technology - is the rapidly growing field of data-driven
analyses of consumer behavior and attitudes. QuestionPro is one of
the pioneers of ResTech, collecting over 20 million surveys a
month. Each survey has an average of 20-30 data points, which means
that they are gathering about 100 million opinions a month. People
give their opinions about topics ranging from their employers and
workplace to ad-testing and research. QuestionPro serves as a
steward of the data that keeps their customers in business; this
amount of consumer survey data needs to be guarded carefully.
Vivek Bhaskaran, CEO of QuestionPro,
does not take this responsibility lightly. From his standpoint,
"Our fundamental ability to collect, store and analyze this data is
what we are in business for. If we can't take this as our primary
responsibility, we would not be in business."
Security and compliance in the world of data is a core business
issue and is always top of mind. It is not only important in cases
of gathering highly sensitive information, such as identity data;
all of QuestionPro's customers want to ensure that their data is
safe. Vivek breaks down these issues into two: data residency and
data security. In terms of data residency, Vivek explains that they
have data centers in multiple locations, including the EU,
Middle East, and Australia. For all of their government
businesses in the US, they have a specific US Federal Government
approved data residency. This means that they can deploy their
software with residency requirements that helps their customers not
only with compliance but with enforcing local data principles.
When it comes to data security, Vivek explains that QuestionPro
isolates all the data they collect on a per-customer basis. Their
cloud-native solution enables this by default. Vivek stated, "We've
been in business for over 15+ years without a single breach. Yes –
we've had DDOS attacks on us, but we've never lost or been hacked
so far. We continuously invest in best practices around security
engineering and internal training."
Understanding how to maintain top data security is just one tool
in QuestionPro's toolbox. Another is "ResTech," which refers to
research technology. This is a research arsenal that describes the
tools used to analyze data and draw insights. As Vivek says, "It's
not a bunch of random tools with Excel – but actually a set of
software tools and services that work together and solve different
functions of the primary research ecosystem. Just like Sales and
Marketing teams have their own 'stack' of SaaS tools and platforms,
research also has its own set of tools and technology that teams
can use to understand consumer behavior and attitudes." Any team
needs to understand what tools they have at their disposal, and
this is no different.
QuestionPro has grown into a truly global business, and its
goals are only getting bigger in 2022. Vivek thinks that they will
finally see a mechanism for companies to merge CX, UX, and MRX
(research) data into a single cohesive model. He explains, "Even
today, the CX and Research functions in an organization don't talk
to each other – but with the advent of research repositories – this
mechanism is finally possible."
In discussing QuestionPro's future, it makes sense to address
their valuation as well. In the world of startups, the term
"unicorn" refers to companies that have a valuation of over
$1 billion. Vivek addressed the idea
of what it means for a startup to become a unicorn and if he had
plans to make his own company one: "'Unicorn' is such a VC term –
they invented them to make themselves bigger and to inflate their
own egos. We've been consistently growing for the last 10 years.
Yes – we've had our bad years and great years and we've been
profitable all this while. That being said, we are at about 300
employees right now. I would love QuestionPro to grow every year.
Can we double revenue every year? – probably not. But if we can
grow at a healthy 30-50% every year, I would be super amped!"
Along with other digital communities, data communities play a
crucial role in bringing down barriers by providing use cases,
datasets, and professional opinions from data experts all in one
place. Find useful data and learn how to use the data you have.
Whether you are a data leader, involved in data analytics, or a
decision-maker needing to show growth, the DataHunters community is
here to help you power your decision-making with the right
data.
Media Contact
Eli Adry, DataHunters, +1.310.933.5553, eli@data-hunters.com
SOURCE DataHunters