NEW YORK, Jan. 14, 2022 /PRNewswire/ -- The use of
AI with social media management software is one of the major
trends supporting the content marketing market. The digital
transformation of businesses is an effort aimed at creating
connected platforms and industry revenue streams. Consequently,
several industries are opting for real-time solutions besides
spending on IT infrastructure and analytical solutions to gain a
competitive advantage in the market. Modern businesses are marked
by an increase in the need for advanced business intelligence (BI).
Artificial intelligence (AI) has enabled content marketing with
significant technological advances. AI provides a centralized view
of all business activities and associated information. The
content marketing market is expected to grow by USD 417.85 billion from 2020 to
2025, at a CAGR of 16% as per the latest market report
by Technavio.
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Market Analysis Report by End-user (Retail, Automotive,
Financial Services, Telecom, and Others) and Geography (APAC,
North America, Europe, South
America, and MEA), and the Segment
Forecasts,2021-2025". Gain competitive intelligence about
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functions. https://www.technavio.com/report/report/content-marketing-market-industry-analysis
Content marketing market - Driver
The key
factor driving growth in the content marketing market is the
rise in the number of users on social media. Social media is
becoming an essential part of the Internet, and it is accessed by
more than a billion people worldwide. In addition, the increase in
the use of mobile devices and smartphones has driven the use of
social media among users. The growing use of social media among
consumers is encouraging enterprises to use this platform to
approach their target audience. As the number of users is
continuously increasing, enterprises are using social media
platforms for content marketing, which helps them to manage their
large target audience more effectively. Thus, with the increase in
the use of social media among consumers.
Content marketing market - Challenge
The fraud
related to digital advertisements will be a major challenge for
the content marketing market. Content advertisements through
digital platforms are commonly considered as a form of
advertisement that is done through the Internet to market products
or services to consumers. With time, the term digital
advertisements have expanded its dimensions. Furthermore, due to an
increase in fraud-related digital advertisements, it is now treated
as one of the major concerns for industry players. Fraud related to
digital advertisements includes actions such as launching
advertisements outside of a user's view and creating fake
advertisement traffic by using content scraping websites.
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Some of the key Contenting Players:
The content marketing market is fragmented and the vendors
are deploying organic and inorganic growth strategies to compete in
the market.
- Adobe Inc.
- Contently, Inc.
- CoSchedule LLC
- HubSpot Inc.
- Influence and Co.
- NewsCred, Inc.
- Scripted Inc.
- Seismic Software, Inc.
- Sprinklr Inc.
- Upland Software, Inc.
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Content Marketing Market End-user Outlook (Revenue, USD bn,
2020-2025)
- Retail - Size and forecast 2020-2025
- Automotive - size and forecast 2020-2025
- Financial services - size and forecast 2020-2025
- Telecom - size and forecast 2020-2025
- Others - size and forecast 2020-2025
Content Marketing Market Geography Outlook (Revenue, USD bn,
2020-2025)
- APAC - size and forecast 2020-2025
- North America - size and
forecast 2020-2025
- Europe - size and forecast
2020-2025
- South America - size and
forecast 2020-2025
- MEA - size and forecast 2020-2025
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Content Marketing
Market Scope
|
Report
Coverage
|
Details
|
Page
number
|
120
|
Base year
|
2020
|
Forecast
period
|
2021-2025
|
Growth momentum &
CAGR
|
Accelerate at a CAGR
of 16%
|
Market growth
2021-2025
|
USD 417.85
billion
|
Market
structure
|
Fragmented
|
YoY growth
(%)
|
15.43
|
Regional
analysis
|
APAC, North America,
Europe, South America, and MEA
|
Performing market
contribution
|
APAC at
42%
|
Key consumer
countries
|
US, China, Japan, and
UK
|
Competitive
landscape
|
Leading companies,
competitive strategies, consumer engagement scope
|
Companies
profiled
|
Adobe Inc.,
Contently, Inc., CoSchedule LLC, HubSpot Inc., Influence and Co.,
NewsCred, Inc., Scripted Inc., Seismic Software, Inc., Sprinklr
Inc., and Upland Software, Inc.
|
Market
Dynamics
|
Parent market
analysis, Market growth inducers and obstacles, Fast-growing and
slow-growing segment analysis, COVID-19 impact and future consumer
dynamics, market condition analysis for the forecast
period,
|
Customization
purview
|
If our report has not
included the data that you are looking for, you can reach out to
our analysts and get segments customized.
|
About Technavio
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Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio