FRAMINGHAM, Mass., Dec. 2, 2021 /PRNewswire/ -- T.J.Maxx, Marshalls,
and HomeGoods are doing good and spreading joy this holiday season
by creating a fun and collaborative way to support families facing
hunger. The brands are partnering with famed actress and musical
artist Brandy to launch #SnowballFightAgainstHunger, a virtual
snowball fight taking place on TikTok from December 2, 2021-December
26, 2021. For every use of their snowball-themed effect,
they'll donate $1 -- the equivalent
of at least 10 meals* -- up to $1
million** to Feeding America, the nation's largest
hunger-relief organization, helping millions of families across the
U.S.
"We are thrilled to partner with Brandy for the second year in a
row and to once again give people an opportunity to do good for
Feeding America during the season of giving," said Emily Trent, SVP, Marketing Director for
HomeGoods. "We encourage everyone to get into the holiday spirit
and participate in our #SnowballFightAgainstHunger campaign by
making their own TikTok to help spread joy and support this
important cause."
"At Feeding America, our mission is to help provide hunger
relief to millions of people across the country and rally national
support to collectively end hunger," said Casey Marsh, Chief Development Officer at
Feeding America. "As a result in part of the pandemic, 38 million
people may face hunger in the U.S., so we are grateful for this
important partnership with T.J.Maxx, Marshalls, and HomeGoods to
help make a difference in the lives of neighbors in need."
Brandy will officially kick off the campaign on December 2, 2021 by sharing her own
#SnowballFightAgainstHunger content on TikTok, leveraging the
snowball-themed effect to encourage users to join in on the fun,
create their own TikTok, and give back.
"The holidays are a very special time of year for my family,"
said Brandy. "I'm so excited and honored to partner with T.J.Maxx,
Marshalls, and HomeGoods to spread holiday magic in a creative way,
while also raising money and awareness for the important work being
done by Feeding America."
*$1 helps to provide at least
ten meals secured by Feeding America on behalf of local member food
banks
**From December 2, 2021 to
December 26, 2021, The TJX Foundation
will donate the equivalent of 10 meals ($1) to Feeding America for every use of the
virtual snowball fight-themed effect on TikTok up to a maximum
donation of $1,000,000. The TJX
Foundation guarantees a minimum donation of $150,000. $1 helps
provide at least 10 meals secured by Feeding America® on behalf of
local member food banks.
ABOUT T.J.MAXX
T.J.Maxx was founded in 1976, and
together with Marshalls in the U.S., forms the largest off-price
retailer of apparel and home fashions in the U.S. With stores
across the U.S., including Puerto
Rico and the District of
Columbia. T.J.Maxx also operates an e-commerce site,
www.tjmaxx.com, launched in 2013.
ABOUT MARSHALLS
Marshalls was acquired by TJX in 1995,
and together with T.J.Maxx, forms the largest off-price retailer of
apparel and home fashions in the U.S. Marshalls has stores around
the U.S., including Puerto Rico
and the District of Columbia.
Marshalls also operates an e-commerce site, www.marshalls.com,
launched in 2019.
ABOUT HOMEGOODS
Introduced in 1992, HomeGoods operates
more than 800 stores across the country and is a division of The
TJX Companies, Inc., the leading off-price retailer of apparel and
home fashions in the U.S. and worldwide. This chain has both a
standalone and superstore format, which couples HomeGoods with a
T.J.Maxx or Marshalls. HomeGoods also operates an e-commerce site,
www.homegoods.com, launched in 2021.
ABOUT FEEDING AMERICA
Feeding America® is the largest
hunger-relief organization in the United
States. Through a network of 200 food banks and 60,000 food
pantries and meal programs, we provide meals to more than 40
million people each year. Feeding America also supports programs
that prevent food waste and improve food security among the people
we serve; educates the public about the problem of hunger; and
advocates for legislation that protects people from going
hungry.
Visit www.feedingamerica.org, find us on Facebook or follow us
on Twitter.
MEDIA CONTACT
Meagan
Ashner
(334) 233-3747
Meagan.Ashner@edelman.com
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SOURCE T.J.Maxx; Marshalls; HomeGoods