GATLINBURG, Tenn., Dec. 2,
2021 /PRNewswire/ -- Sugarlands Distilling
Co., an award-winning craft distillery, today announced a
multifaceted partnership with platinum-selling
recording artists O.A.R. The collaboration will celebrate
O.A.R.'s 25th anniversary and include two specialty products
from Sugarlands bearing the band's name.
First, Sugarlands will release a super small-batch
special edition of its popular Roaming Man Tennessee Straight Rye
Whiskey finished in honey barrels using Pap's Hilltop Honey, a
family-owned multi-generational bee apiary in Southern Ohio. To produce this limited-run
edition, Roaming Man Straight Rye Whiskey barrels were emptied,
then refilled with Pap's Hilltop Honey. The honey aged in the
barrels for six months before being emptied and refilled with
32-to-36-month Roaming Man Tennessee Straight Rye Whiskey where it
rested for an additional 22 months.
The limited-run release is only available in a gift
pack that includes one 375 ml bottle of Roaming Man and two neat
tasting glasses in special O.A.R. packaging. Only 1,000 bottles of
limited-edition Roaming Man O.A.R. 25th anniversary gift packs are
being produced for this release.
The Roaming Man O.A.R. 25th anniversary gift pack will be
available for purchase exclusively online. For information on
release dates and how to purchase the limited-edition Roaming Man
O.A.R. 25th anniversary gift pack, sign up for the official O.A.R.
fan newsletter at LiveOAR.com.
In addition, Sugarlands will release Jammin' Peach, a new
ready-to-drink (RTD) moonshine cocktail in collaboration with
O.A.R. Jammin' Peach blends the sweet and velvety taste of ripe
summer peaches with Sugarlands' signature moonshine. Jammin' Peach
will be available beginning in summer 2022.
As part of the partnership, Sugarlands will become the Official
Moonshine of O.A.R. and Roaming Man will become the Official
Whiskey of O.A.R.
"We are so excited to welcome O.A.R. to
the Sugarlands family and help the band celebrate its
25th anniversary," said Ned
Vickers, president and
founder, Sugarlands Distilling Co. "To enjoy that kind of
longevity in the music business while gaining such a loyal,
passionate following along the way is a testament to the band's
commitment to its craft and ability to connect with fans, which are
two things we greatly appreciate
at Sugarlands."
Yesterday O.A.R. announced its 2022 tour alongside Dispatch. The
tour kicks off July 15 in
Phoenix and concludes September 10 in Dallas. Tickets for O.A.R. x Dispatch 2022 go
on sale to the public on Friday, December
10. Full tour dates are available at LiveOAR.com. On
November 18, O.A.R. released a new
single, "Alive," with more music on tap from the band in 2022.
In conjunction with O.A.R.'s 2022 tour, Sugarlands will host
contests and giveaways on its social media channels next summer,
including tickets to O.A.R. concerts, autographed merchandise, VIP
experiences and more. Follow @SugarlandsShine on Twitter,
Instagram and Facebook for additional details as they become
available.
"Partnering with Sugarlands to develop these
releases and help us celebrate our 25th anniversary
as a band has been a great experience," said O.A.R. lead singer
Marc Roberge. "We hope our fans
grab some Roaming Man and Jammin' Peach, then make plans
to join us as we hit the road next summer."
O.A.R. is the second platinum recording artist to partner
with Sugarlands on specialty releases. The craft
distillery also has a multi-year partnership
with Grammy-nominated country superstar
Cole Swindell on lines of Pre-Show Punch and Peppermint Moonshine carrying
Swindell's name. In addition to music
collaborations, Sugarlands also has strategic
partnerships with the 2021 World Series Champion Atlanta Braves,
New Orleans Saints, the PGA of America, Dale Earnhardt Jr. and wife Amy Earnhardt as well as multiple Speedway
Motorsports properties.
Sugarlands Chief Revenue Officer Patrick
Sullivan negotiated the O.A.R. partnership by working with
Red Light Management Chief Strategy Officer Bruce Flohr and Senior Vice President, Corporate
Development Dave Campbell.
"We have great respect for O.A.R. as well as Bruce, Dave and the
entire team at Red Light Management. Forging this partnership
deepens our roots in the music community while opening up
opportunities with a whole new segment of fans," said
Sullivan. "Through their two decades together, O.A.R. has
entertained millions of fans worldwide, and working with such a
recognizable name in music creates great value for our distribution
partners."
About O.A.R.
O.A.R. might just be music's
biggest, best kept secret. The platinum-certified Rockville, MD band has quietly sold out
Madison Square Garden twice, filled
Red Rocks Amphitheater a dozen times, earned platinum and gold
plaques, lit up the Times Square New Year's Eve celebration, and
built one of the most committed fanbases in the world. The
group—Marc Roberge [lead vocals, guitar], Richard On [lead guitar, backing vocals],
Chris Culos [drums], Benj Gershman [bass], and Jerry DePizzo [saxophone, guitar, backing
vocals] accompanied by Mikel Paris
[keys, backing vocals, percussion], and Jon
Lampley [trumpet, backing vocals]—ring in 25 years together
by strengthening this special bond with audiences everywhere.
Beyond indulging their own community, O.A.R. gives back as well.
The band's Heard The World Fund supports youth, education, and the
under-served in the United States,
raising, and contributing millions to benefit various schools,
students, and organizations. They established a scholarship at
their alma mater, the Ohio State
University, and provide scholarships to veterans and gold
star families via Folds of Honor. The Concert For Dreams, performed
at NYC's famous Beacon Theater, raised north of $1 million for Garden of Dreams. Additionally,
the band has gone to bat for causes, including Connor's Cure,
standing up to pediatric cancer, raising and donating over
$100,000.
About Sugarlands Distilling Co.
Sugarlands Distilling Company is a craft
distillery located in Gatlinburg,
Tennessee. Producers of award-winning moonshine, rum,
cream liqueurs and rye whiskey, Sugarlands spirits are
distributed in 40 states and made available for home delivery
via Reserve Bar. Sugarlands hand-crafted cocktails can be
sipped on in restaurants, bars, and festivals across the country,
as well as on the Back Porch located at the downtown Gatlinburg, Tennessee
distillery.
The Sugarlands distillery welcomes more than one
million guests each year and is rated as TripAdvisor's number 1
thing to do in Gatlinburg as well
as the world's most top-rated distillery experience. A proud
supporter of the community, Sugarlands Distilling Company
has donated over $675,000 to
nonprofits across the country through their giveback
program, MoonShare.
For more information, please visit www.sugarlands.com and
follow Sugarlands on Twitter, Instagram and
Facebook @SugarlandsShine.
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SOURCE Sugarlands Distilling Company