NEW YORK, Nov. 26, 2021 /PRNewswire/ -- By the end of 2021,
in just two years from arriving in North
America, and amidst a pandemic, Läderach – chocolatier
suisse will have opened more than 30 brick-and-mortar locations
from coast-to-coast. In November alone, these new openings
include:
- Natick Mall in Natick,
Massachusetts (near Boston)
- Stonebriar Centre in Frisco,
Texas (near Dallas)
- 745 7th Avenue in New York
City (near Times Square)
- A boutique at South Coast Plaza in Costa Mesa, California (Southern California)
Läderach will continue its retail expansion in North America with the announcement of new
store locations through March 2022. Each Läderach store or
boutique delivers the ultimate fresh chocolate experience with more
than 85 varieties of fresh, artisanal chocolate delivered directly
from Switzerland to awaken the
five senses (sight, sound, touch, scent and taste).
Upon arrival at Läderach, chocolate lovers are greeted by the
iconic FrischSchoggi™ (fresh chocolate) counter, featuring multiple
varieties of chocolate slabs that can be snapped by hand and sold
by weight. Additional fresh chocolates include a wide selection of
pralines & truffles, single-origin tablet bars, chocolate
popcorn, seasonal collections, and the coveted Masters Collection.
The Masters Collection includes the chocolate bonbon mandarine, a
miniature masterpiece created by Elias Läderach, which won first
place in the praline category and helped him win the 2018 World
Chocolate Masters. Elias Läderach leads production and innovation,
and all chocolate is made from bean-to-bar in house, finished by
hand, and brought directly to its 100+ stores worldwide.
Because the company controls the entire production and
distribution channel, Läderach's product freshness is
second-to-none.
"The demand for premium fresh chocolate continues to grow in
North America, and it's even
stronger when it can awaken all the five senses and bring joy to
everyday moments in life," said Nathanael
Hausmann, president, Läderach North America. "It's what drives us at
Läderach to create the freshest and highest quality chocolate
possible and bring it to life in a memorable experience, especially
as society returns to shopping this holiday season."
According to The National Confectioners Association, consumption
for premium chocolate grew from 23-27% and for fine chocolate,
consumption grew from 5-7% between 2018-2021. Additionally,
engagement with fine chocolate is growing. Among Americans who
consume fine chocolate at least on occasion, 19% consume fine
chocolate frequently or almost exclusively. This is up
significantly from 11% in 2018.
Läderach started its western expansion in November 2019 with an entry into New York City, Toronto and London. In December
2020, Läderach opened its largest and 100th global store on
Fifth Avenue in New York City. On
Valentine's Day in 2021, Läderach announced an asset purchase
agreement to assume the leases of more than 30 Godiva locations in
the US from coast-to-coast.
Läderach's success and momentum to expand is only possible
through the passionate drive of its diverse 1,300 employees, from
over 50 countries who represent various backgrounds, beliefs and
lifestyles. Mutual respect, diversity, inclusiveness and
freedom of expression, and transparency are at the heart of
Läderach amongst its employees to make the best chocolate
possible.
About Läderach – chocolatier suisse
Operating since 1962, Läderach – chocolatier suisse is a
family-owned, premium Swiss chocolate company dedicated to creating
sweet moments of joy in everyday life. As the largest chocolate
retailer in Switzerland with
approximately 1,300+ employees representing more than 50
nationalities and over 100 stores worldwide, Swiss
quality is reflected in Läderach's control of the entire value
chain from bean-to-bar-to-shop. Läderach uses only the best
ingredients through strong relationships with the finest
suppliers. Läderach produces over 100 varieties of
chocolates, including over 20 varieties of FrischSchoggi™
(extra-large tablets of fresh chocolate), more than 50 different
pralines and truffles, dozens of confectionery specialties, and a
large selection of seasonal creations. To learn more, visit
www.laderach.com.
CONTACT:
Ryan Bowling
+1 650 245 7945
ryan@thrillcommunications.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/laderach-celebrates-the-joy-of-fresh-chocolate-this-holiday-season-with-new-store-openings-in-boston-dallas-new-york-city-and-southern-california-301432537.html
SOURCE Läderach - chocolatier suisse