LONDON, Nov. 25, 2021 /PRNewswire/ -- The World Travel
& Tourism Council (WTTC) and Trip.com Group have launched
'Trending in Travel,' a new report that shows the latest trends in
traveler behavior and future booking patterns in the wake of
WTTC, representing the global Travel & Tourism sector,
joined forces with leading global travel service provider, Trip.com
Group, and its major consumer brands Trip.com, Ctrip and
Skyscanner, to analyze consumer trends shaping the recovery of the
Travel & Tourism sector.
WTTC's latest projections show strong growth in international
spending for 2022 and beyond, projected to overtake domestic
spending in 2022, as more destinations ease restrictions and
vaccination rates continue to rise.
Following a 69.4% decline (2020), global international spending
on travel is set to rise by 9.3% in 2021, and significantly by
93.8% in 2022.
The report also reveals how severe and confusing travel
restrictions around the world drove a significant rise in domestic
tourism, with a surge in domestic hotel bookings of more than 200%
on Trip.com's platform this year compared to 2019.
Since the start of the pandemic, mobility restrictions have
hindered international travel and, although domestic travel will
provide a much-needed boost to the sector, WTTC says the return of
international travel is critical to rebooting the global
The report focuses on booking trends, consumer considerations
and consumer profiles. It also features examples of markets whose
resilience has provided a platform for the recovery of the Travel
& Tourism sector.
The report shows how COVID-19 has changed the way people travel;
younger travelers are the first to return to travel; increased
demand for longer stays; the importance of fee-free cancellations
and the demand for high levels of health and safety checks.
To avoid travel restrictions, travelers are seeking secondary
destinations, away from traditional holiday spots, as their
destination of choice. This preference positively impacts local
communities and livelihoods. According to Trip.com's hotel booking
data, Abu Dhabi (UAE) Chiang Mai (Thailand), Doha (Qatar),
Florence (Italy) and Frankfurt (Germany) were the most popular secondary
destinations in their respective countries in 2021.
The report goes on to show that, according to Ctrip data,
bookings for 'the great outdoors' will predominate in the short and
medium term. In China – one of the
world's largest travel markets – nature-related attraction bookings
have increased by 265% in the first half of this year compared to
the same period last year.
The pause in travel has also heightened consumers' eagerness to
travel more sustainably with more than eight out of 10 (83%) global
travelers saying they would make sustainable travel a priority in
Reinforcing this long-term trend, since its launch in 2019, the
report shows 68 million travelers have opted to book a "Greener
Choice" labeled flight on Skyscanner, a comparatively lower-carbon
According to the report, 70% of travelers in many major
countries such as the U.S., Spain,
the UK, Canada and Japan plan to spend more on travel in 2022
than they have in the last five years, including 2019 – one of the
best years on record for Travel & Tourism.
Julia Simpson, WTTC President
& CEO, said: "It is clear people are really looking forward to
traveling again. Consumers are curious, they are looking at new
destinations, 'the great outdoors' and travel that benefits the
places and people they visit. As travel and tourism represents over
10% of global GDP this is good news for jobs and economies. The
impact in some countries has been devastating for local communities
and this report shows that business is returning in earnest."
Jane Sun, CEO of Trip.com Group,
said: "Travelers around the world have shown their eagerness to
travel, whether limited to domestic travel or able to cross
borders, we see a huge amount of pent-up demand steadily being
"To better evolve with the recovery we must understand
travelers, and as an industry adapt to emerging trends."
Latest WTTC research shows the global recovery of the Travel
& Tourism sector is picking up pace with the sector's
contribution to global GDP projected to rise by 30.7% in 2021 and
31.7% in 2022. The Americas continue to lead the overall recovery
with 36.8% projected growth of Travel & Tourism GDP this year,
led by the Caribbean (47.3%) and
North America (37.9%).
For more information on the Trending in Travel: Emerging
Consumer Trends in Travel & Tourism in 2021 and Beyond report,
download the full report here.
About the World Travel & Tourism Council
Travel & Tourism Council (WTTC) represents the global travel
& tourism private sector. Members include 200 CEOs, Chairs and
Presidents of the world's leading travel & tourism companies
from all geographies covering all industries. For more than 30
years, WTTC has been committed to raising the awareness of
governments and the public of the economic and social significance
of the travel & tourism sector.
According to WTTC's 2021 Economic Impact Report, during
2020, a year in which it was devasted by the COVID-19 pandemic,
Travel & Tourism made a 5.5% contribution to global GDP and was
responsible for 272 million jobs.
SOURCE The World Travel & Tourism Council